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Lee Odden

SEO at Turner Broadcasting: Dan Perry Interview

Lee Odden on May 19th, 2010     Enterprise SEO, Interviews, Online Marketing, SEO, Spotlight on Search


Spotlight on Search Interview with Dan Perry, SEO Director at Turner Broadcasting

SEO expertWorking with Enterprise SEO projects is compared to smaller company sites is as different as marketing to BtoC vs. BtoB customers. This interview with Dan Perry, the SEO Director for Turner Broadcasting covers his SEO dream job, in-house SEO career advice and skills, enterprise SEO, the future of outsourcing to agencies, being persuasive inside organizations and of course, Golf!

We met while you were with Cars.com and now you’re with Turner Broadcasting. (Congrats) How did you get into the SEO world and what is it that keeps you there?

Lee Odden

Social Media Marketing Tips

Lee Odden on Jan 30th, 2008     Social Bookmarking, Social Media, Social Media Smarts, Social Networking

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.

Lee Odden

SES San Jose Videos – Dan Perry Cars.com

Lee Odden on Aug 20th, 2007     Interviews, Online Marketing, Search Engine Strategies

Our first video from Search Engine Strategies San Jose is with Dan Perry of Cars.com who talks about the value of attending search marketing conferences for in-house SEMs. He also promotes the SEMPO in-house search marketing event this evening where he’s the MC.

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