How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”.
Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to keep up. Unfortunately, that leaves room for us to get swept up in “shiny object syndrome” and lose sight of what is really important; creating quality content that resonates with your audience and helps solve a business problem.
Dr. Jim Barry’s new book, “Social Content Marketing for Entrepreneurs” helps marketers realign their focus to some of the most impactful inbound marketing strategies.