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Lee Odden

Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015

Lee Odden on Dec 23rd, 2014     Digital Marketing

digital marketing trends

What’s around the corner for digital marketing in 2015?

Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics, there are preparations, pontifications and predictions being advocated everywhere you look.

I think more than a few marketing executives are wondering right now how much they should pursue “what’s next” vs. performance optimization of their existing marketing. Tentativeness is easy to understand since SEO has been “dead” and it’s been the year of mobile for the past 5 years.

Shifts in technology and changes in consumer behaviors are relevant areas of focus for both “what’s next” and for optimization of current marketing performance.

Lee Odden

21 Digital Marketing Trends & Predictions for 2015

Lee Odden on May 1st, 2014     Digital Marketing

Digital Marketing Trends

The only constant is change.

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.

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