The recent Powerball of $550 million has a lot of people excited, fantasizing about what to do with all that money. That excitement also has more people than ever participating. Who doesn’t like to win?
It’s part of the game brands play with consumers to attract, engage and convert new customers, fans and advocates.
Social Media contests in particular have gained in popularity and can be a powerful catalyst for spreading a brand’s message where it matters most. Online marketers are finding that social media is great for holding online contests that boost awareness and engagement for consumer brands.
To help you tap in to some of the opportunity with contests on the social web, here are four examples of B2C social media contests that boosted brand visibility. We’ve also included one example that was popular, but not without risk.