If you’ve been marketing online for any length of time, you’ve no doubt seen the brand “Duct Tape Marketing“. John Jantsch, the guy behind that brand is a true, “marketer’s marketer” as you’ll see in the interview below. Because of John early in my blogging experience, I was able to pick up a lot of great insights and secured blogging gigs with Business Blog Consulting and AllBusiness.com which lead to a number of media opportunities and consulting engagements.
In this interview, John talks about getting started, branding, blogging, SEO, outsourcing marketing and tips, getting referrals, specialization and a few of his favorite tools and technologies.
You’re well known, heck you’re famous, for many things related to small business marketing. Tell us about yourself. How did you get started blogging and where did the idea for Duct Tape Marketing begin?