Online Marketing Blog

When you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life.  Ekaterina Walter is one of those people who I finally met at a BlogWorld conference 4 years ago.

Since then “E” has really made her mark as a social innovator at Intel. When I presented at Intel’s first global social media conference a few years ago,  Ekaterina had everyone leaning forward and focused on her approach to enterprise social media. She’s a force to be reckoned with for sure. “E” has continued her advancement and sharing by becoming an author: “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.

“Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making a difference and achieving a positive impact on business outcomes.  But like the music business, there are those few who bring varying degrees of talent, dedication and smarts to really leverage the social web to become rockstars in their respective industries and roles.