Email Marketing

The TopRank Marketing 7 Point Email Marketing Engagement Cheat Sheet

email marketing engagement

Email marketing presents a whole host of opportunities (and challenges) for companies that want to engage prospects and customers on an ongoing basis. You may have found that creating quality email content on a consistent basis can seem like a lot of work. Which leads you to question if it’s really worth the effort.

In 2014 eMarketer found that email marketing was cited as the most effective digital marketing channel for customer retention in the United States. With research like that backing up the usefulness of email marketing, it’s a tactic you can’t afford to ignore.

If you’re tired of seeing your unsubscribe and spam rates increase at a steady pace, incorporate these 7 steps to connect with your email audience on a more engaging level.

5 Elements of a Successful Email Based Lead Nurturing Program

email lead nurturing

Today more than ever, sales needs marketing’s help. Busy customers are making traditional sales methods less and less effective. Sales metrics that once had sales teams fist pumping around the office in success, are making for discouraged sales teams.

In fact, B2B sales prospects often go through 57% of the sales process before even talking to a sales team. The modern buyer educates themselves by reading blogs, downloading white papers and signing up to receive more information.

That means that the chances of catching them on the phone is highly unlikely. According to a past study from MarketingSherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

4 Creative Email Marketing Campaigns That Inspire Action


Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean?

You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase.

According to a study from MarketingSherpa, 7 in 10 people have made purchases influenced by email marketing. Interestingly, that study also found that the vast majority that do purchase, are not just making purchases online.
While it’s true that some businesses do not fit under the in-store or “over the phone” model, many do. A well developed email campaign will solve a pain point, inspire action and make you feel connected.

5 Impactful Digital Marketing Takeaways from MNSearch Summit


In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success.

Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program.

If you were not able to attend, or maybe didn’t get to see all of the sessions that you would have liked, we’ve provided a helpful roundup of 5 of the takeaways that we believed were most impactful for digital marketers.

Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

Loren Mcdonald“Good morning Mumbai! Wait, I’m in Minnesota.”

Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit.

In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data. Below are some of the highlights:

Trend #1 – Email Still Rocks

According to a recent study by Marketing Sherpa, 7 in 10 consumers have made a purchase influenced by email marketing. There is no denying that email is still very much alive, and has a significant impact on purchasing decisions.

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel


You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?”

Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue.

According to a study by DemandGen, 67% of B2B marketers who use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more.

Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

Silos Are For Farms, Not Marketing

It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate.

Why is integration between search, social and email important?

Simple, it works.

It works for customers and what works for customers, works for reaching your marketing goals.

The most basic of marketers have some understanding of how their customers discover information on the web. They know their buyers’ preferences for content types and topics. Most marketers also have an idea of what offers will compel those customers to take action.  When you map that customer journey out, it is inevitable in nearly ALL cases that search, social and email play a role in bringing the customer through the buying cycle.

Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

Email Marketing Tips

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people around her. Turns out, she’s pretty good at getting people to open emails too.  Please welcome Brooke as a contributor to Online Marketing Blog! 

If an email arrives in Judy’s inbox and she never opens it, was it worth the send?

Email Marketing is all about the open. Digital marketers who throw their hearts and souls into creating email campaigns with real personality and value know that regular, consistent email campaigns can accomplish great things. But even if you’re sending something you think your target audience will love, who’s going to know, care, or click if you can’t get them to open it?

Digital Newsletters as Content Marketing: Pros, Cons, Best Practices and Award Winning Examples

Digital NewslettersIt seems fitting to discuss digital newsletters during the month of October, since the birth of email harkens back 40 years ago this month.

Love it, hate it or tolerate it, without email marketing, digital marketers would have been responsible for the destruction of many, many more trees without it!

Digital newsletters are scheduled, recurring messages from companies to a list of subscribers that usually has a web page counterpart or archive which represents a specific type of content.

In contrast, many Email marketing efforts can include automated messages triggered by an auto-responder, e-blasts to a rented list or a list shared by a complementary business, or as part of a drip campaign run through a marketing automation platform.

How to Use Email Marketing to Engage & Convert Customers

Email Marketing Customer Life CycleEmail marketing is one of the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Email Marketing is also a way to reinforce relationships through special offers or bonus content and to keep your product or service top-of-mind.

Email client service providers have worked diligently over the years to minimize spam and spam complaints by establishing best practices that Internet Service Providers (ISPs) can trust because they are inundated with so much unsolicited email. Depending on your inbox provider and/or your email solution provider, your newsletter may not even make it into your customer’s inbox.

The Warrior Way: How to Improve Email Marketing Engagement, Ninja Style

NinjaStriking down opponents with your ninja online marketing skills can provide a sense of satisfaction that many marketers crave.  However, there is danger in focusing all of your efforts on the front end of the customer buying cycle.

Do you know how much it costs to acquire new customers versus retaining those that have already signed with you?  According to a recent study it costs roughly six to seven times more to gain a new customer, than to keep an existing one.  Email marketing is one of the many ways that we can communicate with customers on an ongoing basis.  If you’re tired of the same old ninja stars and nunchuks, I’ve uncovered 5 email marketing tips to add to your arsenal.