Striking down opponents with your ninja online marketing skills can provide a sense of satisfaction that many marketers crave. However, there is danger in focusing all of your efforts on the front end of the customer buying cycle.
Do you know how much it costs to acquire new customers versus retaining those that have already signed with you? According to a recent study it costs roughly six to seven times more to gain a new customer, than to keep an existing one. Email marketing is one of the many ways that we can communicate with customers on an ongoing basis. If you’re tired of the same old ninja stars and nunchuks, I’ve uncovered 5 email marketing tips to add to your arsenal.






I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.

The quality of email content is one of the core factors in determining whether an 


I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – 





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