TopRank Online Marketing

Lee Odden

Is Driving Traffic to Your Website Driving Customers Away?

Lee Odden on Jan 30th, 2014     Digital Marketing, Integrated Marketing, Online Marketing
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The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales.

It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the products or services they sell and some means for collecting inquiries or conducting transactions.

But here’s the problem with that in 2014 and beyond: ┬áConsumer trends towards content discovery, engagement and interaction have evolved way beyond the common corporate website or online store.

Buyers can get the information they need to decide on a vendor or make a transaction from any combination of devices; smartphone, tablet, computer or web destination; social network, blog, microsite, industry publication, document hosting service.

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