TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Optimize Your Content For Better Discovery, Consumption & Action

Lee Odden on Sep 5th, 2012     Content Marketing, Marketing PR Conferences, Online Marketing

robotAccording to a study by AOL & Nielsen, 53% of time on the internet is content consumption and in the U.S. alone, 27 million pieces of content are shared each day, not counting status updates and tweets. In the Content Marketing Institute and MarketingProfs report earlier this year, 9 out of 10 B2B marketers are using content marketing tactics to grow their business.

While content demand and interaction is high along with the reported levels of content marketing implementation by marketers, most companies are not satisfied with their ability to create compelling content over time, connect that content to relevant audiences and measure the full impact of the content investment.

How do I know? We get calls and emails from them every day, looking for help!

Lee Odden

Is a Rush to Revenue Hurting Your Marketing Innovation & Domination?

Lee Odden on Jun 27th, 2012     Online Marketing

Revenue Marketing InnovationHere’s a familiar scenario with many companies that have tactically approached social media marketing:  “Let’s stop wasting time with this social media mumbo jumbo. We need to increase sales, grow revenue and sign up more customers!”.

On the other end of the spectrum you might hear, “Social media marketing is too difficult to measure, it’s early days. So let’s keep investing and eventually we’ll be able to see our return.”  Neither attitude has the best long term interests of the business in mind.

Clearly there are few businesses that don’t want to increase sales and conversions, but is a singular focus on revenue, especially in today’s world of connected consumers, actually helping bottom line business results or creating a longer term disadvantage?  Alternatively, is the absence of focus on revenue with social media marketing a responsible and accountable approach to the investment?

Ashley Zeckman

Stuck In A Marketing Rut? 4 Signs That It’s Time To Add Engagement To Your Online Marketing Strategy

Ashley Zeckman on Mar 13th, 2012     B2B, B2C, Blogging, Content Marketing, Google, Online Marketing, Social Media

Turn engagement problems into marketing solutions.When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following:

  • Finding a way to connect with their audience
  • Moving prospects through the buying cycle
  • Growing their network and lists

Marketers often talk about their prospects being overloaded with too much information which can lead to an indecisive audience, causing marketers to miss projections and sales goals.  Lets face the facts, consumers are engaging online.  Recent studies show that over 53% of active social networkers follow a brand.  If there are that many people actively interacting and engaging with brands online what changes can be made to reach and engage target audiences?

Sign #1 – The Sounds of Silence – No One is Commenting On Our Blog

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top