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Lee Odden

SES Chicago SEO Videos – Gord Hotchkiss

Lee Odden on Dec 7th, 2006     Google, Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, Video Interviews, Yahoo

In the tradition established this summer at Search Engine Strategies in San Jose, there are more video interviews here in Chicago with interesting people that work in the search marketing industry. I’ve been shooting short videos with my trusty Sony Cybershot which you can see below.

First up is Gord Hotchkiss from Enquiro who discusses a few details of their most recent eyetracking report which compares Google, Yahoo and MSN search results. Online Marketing Blog did a short review of this report in November.

http://video.google.com/videoplay?docid=5322867270797653502

You can find out more about Enquiro here and Gord writes a handy blog over at Out of my Gord.

Lee Odden

New Google, Yahoo, MSN Eye Tracking Report

Lee Odden on Nov 8th, 2006     Google, Marketing Industry News, Microsoft Bing, Online Marketing, Search Engines, SEO, Yahoo

enquiro-eyetracking1106.gif
Manoj over at Web Analytics World blog has announced the release of a new eyetracking study by Enquiro that takes an in-depth look at interactions with Google, Yahoo! and MSN using eye tracking methodology. Many search marketers are familiar with Enquiro’s original eye tracking report on Google. (pdf)

The new Google/Yahoo/MSN whitepaper covers:

  • How We Scan a Listing
  • Semantic Mapping
  • Information Scent
  • Thin Slicing
  • Banner Blindness
  • Growth of Navigational Search
  • Impact of Bolded Search Queries and Icons
  • Perceived Relevancy
  • Golden Section Theory
  • Portal Entry Success
  • Interactions with Top Sponsored
  • Interactions with Side Sponsored
  • Interactions with Top Organic
  • Interactions with Bottom Organic
  • Interactions with Vertical Results

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