Confronted with the need to enter the social media space, companies are challenged with forecasting and allocating resources. At the same time, other companies are advancing towards more mature social media best practices and the drive to scale performance increases.
In both cases, there’s an often untapped resource businesses can explore for brand advocacy and engagement on the social web. To offer insight into the how, the smart and savvy B2B marketer Erin Nelson shares her insights:
Employees are immersed in the complexities of today’s social media landscape.
They are engaging with multiple networks and they are heard (even if for only a brief moment) by large numbers – daily. Marketing executives can certainly choose to leave these impressionable and active online crusaders to themselves. Or they can realize they are sitting on top of a lush and lucrative goldmine.