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Lee Odden

Organic Facebook Marketing Tips From the Pros

Lee Odden on Mar 19th, 2014     Facebook, Online Marketing, Social Media

Facebook Marketing

Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”.

But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent.

For companies without large ad budgets, this is obviously a challenge. Luckily, there are options! Here are tips from our latest Social Media Marketing eBook featuring some of the top Facebook marketing experts. They offer insight that can help you regain and optimize some of your organic traction.

Lee Odden

Successful Facebook Marketing Examples, Tips & A Secret from Mari Smith

Lee Odden on Jul 29th, 2013     Facebook, Interviews, Online Marketing, Social Media

Mari SmithWhen you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement.

While there’s  plenty of marketing opportunity, whether it’s to connect with consumers via tablet, smartphone or desktop computers, the rapid development to release new features and grow the business have kept many companies guessing on Facebook marketing best practices. It’s not enough that nearly 15% of the global population is on Facebook, businesses need to understand what’s possible and how to do it.

For this Social Spotlight interview I’ve connected with one of the most respected and authoritative Facebook Marketing experts on the social web: Mari Smith.

Miranda Miller

Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY

Miranda Miller on Mar 25th, 2013     Search Engine Strategies, Social Media

SES New York 2013Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API, allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $800 million by 2014, to account for 12.7% of all social network ad revenues.

Meanwhile, Facebook doubled their mobile ad revenue YoY in Q4 2012. Their emphasis on mobile, added capability for targeting based on web browsing history and the debate over ROI have even seasoned marketers on the lookout for advanced ad optimization and performance advice. The opportunity for lead gen and customer acquisition through paid social is massive, with proper planning, quality content and great optimization.

Lee Odden

Think Like Zuck: 12 Tips For Creating Better Engagement on Facebook by Ekatarina Walter

Lee Odden on Dec 10th, 2012     Facebook, Guest Posts, Online Marketing, Social Media

Think Like ZuckWhen you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life.  Ekaterina Walter is one of those people who I finally met at a BlogWorld conference 4 years ago.

Since then “E” has really made her mark as a social innovator at Intel. When I presented at Intel’s first global social media conference a few years ago,  Ekaterina had everyone leaning forward and focused on her approach to enterprise social media. She’s a force to be reckoned with for sure. “E” has continued her advancement and sharing by becoming an author: “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

Lee Odden

Secrets of Content Marketing World: Agent Amy Porterfield

Lee Odden on Sep 3rd, 2012     Content Marketing, Interviews, Marketing PR Conferences, Online Marketing

Amy Porterfield Content Marketing Secret Agent

Looking for info on Content Marketing World in 2013? Here you go!

Relationships are essential for Content Marketing Secret Agents that need to develop critical assets to get missions accomplished. Take for example, the relationship between content and social media.  Many would-be content marketing operatives separate their content marketing efforts from social media marketing.  Unproven and disconnected strategies create costly mistakes and who has the time or resources for that?

In this final installment of our Content Marketing Secret Agent series, we have social media strategist and co-author of Facebook Marketing All-In-One for Dummies, Amy Porterfield to share her best content marketing secrets for small and medium sized businesses to succeed online.

You have substantial experience as a social strategist and an author.  How has your work with content marketing evolved and is all the buzz justified?

Brian Larson

SES Toronto: Killer Facebook Targeting Tactics

Brian Larson on Jun 16th, 2011     Online Marketing, Search Engine Strategies, SEO, Social Media

Killer Facebook Targeting Tactics at SES TorontoWARNING: This post is based on a Marty Weintraub presentation.  If you have seen Marty present, then you understand the warning and are probably smiling.  For those of you who have not, just remember you were warned, although this text doesn’t do justice to Marty IRL.

All kidding aside, Weintraub, CEO of aimClear, is a talented presenter that has a passion for his subject matter, Facebook.  In “Killer Facebook Targeting Tactics” at SES Toronto, Weintraub focused primarily on behavioral targeting. You know, identifying the behavior of your ideal audience and target/market accordingly. Sounds simple until you consider the millions of ways a marketer can slice and dice audience segments in Facebook.

Facebook marketing is a big topic and this presentation was specifically focused on Facebook ad targeting.

Lee Odden

Essential Q & A on Facebook Marketing for Small Business

Lee Odden on Mar 23rd, 2011     Online Marketing, Social Media

Facebook Marketing Small BusinessFacebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices.

Recently I participated in a webinar on social media ROI that took a holistic view of the value created by social engagement, beyond direct customer acquisition. Many of the questions from that webinar reflect the growing curiosity about specific social media applications and websites. We couldn’t get to all the questions so I’ve compiled them into similar topics starting with Facebook.

Some of the questions are fairly common and others are unique. Hopefully you’ll get value from these answers and feel free to ask your own in the comments.

TopRank Online Marketing

Facebook Marketing Tips: Make the Most of Your Fan Page

TopRank Online Marketing on Jan 22nd, 2010     B2C, Online Marketing, Social Media, Social Networking

If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics:

  • More than 350 million users are active on Facebook
  • 50% of active users log in on any given day
  • The average user spends 55 minutes a day on Facebook
  • More than 1.6 million active Facebook fan pages have been created

With numbers like these — plus the fact that Google is now using social content to help determine the ranking of web pages — it’s difficult to justify not creating a Facebook presence for your brand.

Take the guesswork of Facebook marketing, and follow these 5 tips for making the most of your fan page.

Lee Odden

Facebook Marketing Best Practices – Web 2.0 Expo

Lee Odden on Apr 24th, 2008     Marketing PR Conferences, Online Marketing, Social Media, Social Networking

facebook11.jpg

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.

Some of the key takeaways from this session were:

  • Be clear with your objectives
  • Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
  • Understanding the ROI of Facebook requires a new kind of mindset
  • Don’t take away the social features of Facebook from users
  • Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook
Lee Odden

Reader Poll: Is Facebook Losing it’s Luster?

Lee Odden on Jan 20th, 2008     Reader Polls, Social Media, Social Networking

reader poll

A recent report from Hitwise cited Facebook as having grown by 51% yet MySpace is still King of the online social networking world with 76% of US social network traffic. According to Nielsen Online, MySpace attracted 60.1 million visitors in December 2007 compared to 22.6 million visitors for Facebook.

While that growth news is all fine a good, from a personal observation standpoint, I’ve noticed I’m not logging into Facebook much anymore. Many of the updates I get are irrelevant to my interests as more and more people try to boost their friend counts and I mistakenly (in hindsight) accept those requests.

I posted a question to Twitter about not using Facebook lately and several others acknowledged the same trend which leads us to a Reader Poll question:

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