TopRank Online Marketing

Ashley Zeckman

Facebook Timeline: How Target, Ford & Best Buy Embraced Change & Won

Ashley Zeckman on May 29th, 2012     Facebook, Online Marketing, Social Media

It has been nearly 2 months since the official launch of Facebook’s Timeline for Pages.  In that short amount of time Facebook has seen a lot of changes ranging from Facebook’s IPO, to the Pages Manager and new camera applications for mobile.

One of the most important factors when running an online marketing program is adaptability.  Sometimes we’re given a significant warning of a social media platform’s change or the changes have little impact on the marketing value of the platform.  But other times we may not be so fortunate.  With Facebook in particular, the landing pages and sub-pages that many companies were relying on were no longer available as a means of marketing to customers once the new timeline was implemented.

Ashley Zeckman

Online Marketing News: Maximize Facebook Timelines, Maximize Value Propositions, Drive Engagement

Ashley Zeckman on Apr 20th, 2012     Marketing Industry News, Online Marketing, Social Media

That’s Old News! [Infographic]

This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights:

  • Facebook makes up 59.5% of news consumed online
  • Since 2009, traffic to news sites from social media has increased by 57%

“5 Ways Businesses Are Using Facebook Timelines” New Facebook changes are opening the doors to even greater creativity for brands.  Additional storytelling and education of customers can now take place via the social networking giant.  Be sure to see this post for 5 awesome tips that you can apply to your organization’s Facebook page.  Via Social Media Examiner.

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