U.S. Consumer Usage of Social Media to Make Shopping Decisions
The Empathica Consumer Insights Panel recently ran a survey of more than 6,500 U.S. consumers and found that mobile and social experiences are more important than ever for brands. Survey highlights include:
- 23% scanned a QR
- 27% checked into a location using a mobile location
- 10% followed a brand on Twitter
- 37% visited a brand’s website on a mobile phone
Controversy Takes Center Stage This Week
Foursquare Pulls A Twitter With Promoted Updates For Select Merchants
It looks like Foursquare’s long-term business model has finally become a lot more clear. Foursquare introduced “Local Updates” for merchants last week so that they could push updates to local customers. Via Fast Company.
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