U.S. Consumer Usage of Social Media to Make Shopping Decisions

The Empathica Consumer Insights Panel recently ran a survey of more than 6,500 U.S. consumers and found that mobile and social experiences are more important than ever for brands.  Survey highlights include:

• 23% scanned a QR
• 27% checked into a location using a mobile location
• 10% followed a brand on Twitter
• 37% visited a brand’s website on a mobile phone

Controversy Takes Center Stage This Week

Foursquare Pulls A Twitter With Promoted Updates For Select Merchants
It looks like Foursquare’s long-term business model has finally become a lot more clear.  Foursquare introduced “Local Updates” for merchants last week so that they could push updates to local customers.  Via Fast Company.