Google is Pumping Up the Base

An interesting email from the Google AdSense team came in early this am:

As our valued AdSense publisher we’d like to present you with a great opportunity to gain additional free traffic to your website through Google Base. Google Base is a place where content owners, like you, can upload information to Google. You describe and assign attributes to the information you submit and we use this meta-data to target search results to what users are looking for. In fact, based on your items’ relevance, users may find them in their results for searches on Froogle, Google Maps and even our main Google web search.

Here’s an example of how we’re surfacing Google Base housing content on our main Google web search:

All Your Google Base Are Belong to Us

“Google to Jump Head-First into the Long Tail of Commerce”. Google Base will be incorporated more into regular Google search results in a move that will put it in direct competition with eBay. via Micropersuasion.

I’ve seen examples of Google Base within regular SERPs already with certain phrases such as, “search engine optimization services” where a “refine your search” box appears with drop down menus for skills and service type above the regular search results. Greg Niland mentioned seeing this earlier in the year, “Google Base Added to SERPs“.

I’ve heard that in the coming months, Google Base will appear much more often in natural search results and that the line between Google’s various services and the search engine will become more fluid.