20 Awesome Healthcare Marketers to Follow on LinkedIn

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations.

It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.” These healthcare marketers may or may not know how to tango, but their hard work deserves our recognition.

Here are just a few of our favorite healthcare marketers.

Rob Birgfeld, AVP, Chief Digital Marketing Officer, Inova Health System

Rob is a talented marketer who came to the healthcare field four years ago, when he took on the CDMO role for Inova Health System. He’s a jack of all trades: From social media to blogging to product development, Rob keeps Inova’s marketing strategy sound in the short and long term.

[eBook] Patient-Focused Marketing: Understanding the Anatomy of a Successful Strategy

medicom-toprank-marketing1

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply can’t survive. Similarly, there are key components that are the lifeblood of a successful healthcare marketing strategy in today’s digital world.

Healthcare marketers are well aware of the major changes that the healthcare industry is experiencing. Not only are there new programs, regulations and technologies to consider, but thanks to the internet and mobile devices, consumers now have more power and desire than ever to manage their health themselves. According to Google, one in 20 Google searches are for health-related information. In addition, Google’s The Digital Journey to Wellness Study in 2012 revealed that 61% of hospital patients visited more than two hospital sites before converting.

5 Examples of Social Media in Healthcare Marketing

More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.

While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these five examples of how the social web can work for hospitals and others in the healthcare industry:

1. Tweet Live Procedures
In the past year, social media channels have helped open up an area of healthcare previously only available to a select few: the operating room.

Social Media in Healthcare Marketing: Making the Case

Healthcare MarketingFor marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.

But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.

Consider for a moment just what healthcare marketers are up against:

  • A multitude of privacy regulations
  • Nursing and support staff shortages
  • Increasing demand for services thanks to the quickly aging Baby Boomer generation

It’s not difficult to understand why some healthcare decision makers may be slow to adopt social media. But instead of throwing in the towel, consider these 5 tips for making the case for social media in healthcare marketing:

center for connected health