TopRank Online Marketing

TopRank Online Marketing

5 Examples of Social Media in Healthcare Marketing

TopRank Online Marketing on Jan 15th, 2010     B2C, Blogging, Microblogging, Social Media

More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.

While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these five examples of how the social web can work for hospitals and others in the healthcare industry:

1. Tweet Live Procedures
In the past year, social media channels have helped open up an area of healthcare previously only available to a select few: the operating room.

TopRank Online Marketing

Social Media in Healthcare Marketing: Making the Case

TopRank Online Marketing on Oct 9th, 2009     Online Marketing, Social Media, Social Networking

Healthcare MarketingFor marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.

But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.

Consider for a moment just what healthcare marketers are up against:

  • A multitude of privacy regulations
  • Nursing and support staff shortages
  • Increasing demand for services thanks to the quickly aging Baby Boomer generation

It’s not difficult to understand why some healthcare decision makers may be slow to adopt social media. But instead of throwing in the towel, consider these 5 tips for making the case for social media in healthcare marketing:

center for connected health

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