Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching?
Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and prospects through the use of compelling visuals.
Recent research from Content Marketing Institute has found that content containing relevant images gets 94% more views than content without. Additionally, social content containing visuals typically receives 150% more retweets when scheduled using tools like Buffer.