5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing


Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching?

Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and prospects through the use of compelling visuals.

Recent research from Content Marketing Institute has found that content containing relevant images gets 94% more views than content without. Additionally, social content containing visuals typically receives 150% more retweets when scheduled using tools like Buffer.

SES Session: Images and Search Engines

Images and Search Engines at SES Chicago
What’s great about working in a new and constantly changing industry, that still manages to adhere to several of the rules of the past, is that you can take an old adage and play around with it and try to coin it to fit our new world.

For example, “An image is worth a thousand words,” could turn into:

  • “An image is worth a thousand links”
  • “An image search result is worth a thousand text search results”
  • “A properly branded image is worth a thousand non-branded images’
    And so on…

So were the themes of the hyper-paced “Images & Search Engines” today at SES Chicago.

Moderated by Anne Kennedy, the panel featured:

  • Shari Thurow, Founder & SEO Director at Omni Marketing