From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting.
In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge.
Everyone is influential about something, but the ability to influence varies greatly across individuals, between different audiences and even at different moments in time.
Defining Influence. As Sam Fiorella, Co-Author of Influence Marketing says, “Influence is the swaying of beliefs, behaviors or actions.” Therefore, it stands to reason that identifying influencers must take into account their ability and willingness to affect action – not just achievement of high fan, friend and follower counts.