TopRank Online Marketing

Jolina Pettice

5 Cheat Sheet Basics for International SEO

Jolina Pettice on Sep 30th, 2011     Online Marketing, Search Engines, SEO

International SEO 5 TipsThe growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at TopRank Online Marketing are either already global organizations or aspiring to deliver products and services in different countries. As a result, we routinely field questions as clients begin their journey into International Search.

Many companies don’t know where to start with International SEO, so here are 5 basic and tactical SEO considerations for companies looking at expanding into International Search:

1. Domain Name
3 common domain setups include Country-specific, Subdomain and Subfolder.

Whenever possible, a country-specific domain name is preferred. i.e. companyname.co.uk

Pros
The country-specific domain is a strong signal to the search engine and may provide better visibility for country-specific searches.

Lee Odden

Top 10 Pitfalls of International SEO

Lee Odden on Oct 13th, 2009     Guest Posts, Online Marketing, SEO, SEO Tips

Andy Atkins-Kruger

TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog.  It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a tremendous need for quality information and best practices.  Search Engine Optimization for North American English can be a challenge on it’s own, but what about SEO for 5 languages and 12 countries? Or 30?

That’s why I’ve invited Andy Atkins-Krüger, CEO of UK based WebCertain, a specialist agency in multilingual search marketing to provide a list of the most common challenges companies face when embarking on international SEO efforts. Avoiding the big mistakes can save companies time, money and embarrassment.

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