The growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at TopRank Marketing are either already global organizations or aspiring to deliver products and services in different countries. As a result, we routinely field questions as clients begin their journey into International Search.
Many companies don’t know where to start with International SEO, so here are 5 basic and tactical SEO considerations for companies looking at expanding into International Search:
1. Domain Name
3 common domain setups include Country-specific, Subdomain and Subfolder.
Whenever possible, a country-specific domain name is preferred. i.e. companyname.co.uk
The country-specific domain is a strong signal to the search engine and may provide better visibility for country-specific searches.