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Lee Odden

SES Video: Andy Atkins Kruger WebCertain

Lee Odden on Aug 22nd, 2007     Interviews, Marketing Industry News, Online Marketing, Search Engine Strategies, Spotlight on Search, Video Interviews

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

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In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.

Lee Odden

Interviews with DMA Search Marketing Council

Lee Odden on Jun 19th, 2007     Interviews, Online Marketing

Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.

I serve on the operating committee of that organization as does Heather Lloyd Martin of SuccessWorks, Mike Moran of IBM, Andy Wetzler of More Visibility, Jeanette Kocsis of Harte Hanks, Amanda Watlington of Searching for Profit, Doug Garfinkel from Epsilon, Detlev Johnson of Position Technologies and Lisa Merizio Smith from the DMA.

To give direct marketers who read Online Marketing Blog a sense of what the SEMC is up to in regards to SEO and social media education opportunities, I decided to do a few interviews with those opcom members that I could find at the conference on day one.

Lee Odden

TopRank News, Interviews and Upcoming Speaking Events

Lee Odden on Feb 9th, 2007     Blogging, Interviews, Online Marketing, TopRank Agency News

Todd And (Andrlik) published a list of 150 marketing blogs and I’m happy to note that Online Marketing Blog is ranked at #5 between Brian Clark’s most excellent Copyblogger and Church of the Customer’s Ben McConnell and Jackie Huba. With Seth Godin at #2 and Steve Rubel’s Micropersuasion at #17 I’m pretty amazed. This is a dynamic list and you can read about the ranking criteria here.

A few people did interviews with me that were published this week. One with Michael Gray as part of his awesome collection of local search marketing interviews, “Local Search Tips, Tricks and Secrets“.

The other interview was with a UK search marketing agency blog, ViperChill where I talked about everything from getting into the search biz, starting a blog about scotch and tips for people starting out in the search marketing business that want to get noticed by the industry.

Lee Odden

Most Popular SEO Interviews

Lee Odden on Jun 23rd, 2006     Interviews, Marketing Industry News, Online Marketing

Last year I started a new feature for this blog called “Spotlight on Search” and have been able to do quite a few interviews that were pretty interesting. I have my favorites, but after looking at the site visitor statistics and RSS feed stats, here are the top five “Spotlight on Search” interviews according to readers of Online Marketing Blog for blog posts and RSS feeds:

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