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Lee Odden

Content Strategy Interview with Jonathon Colman of Facebook

Lee Odden on Feb 3rd, 2014     Content Marketing, Interviews, Online Marketing

Jonathon Colman1.3 Billion.

As of February 2014, that’s about how many active monthly users there are of Facebook. Imagine the content that gets created amongst all those connections – updates, photos, videos, blogging and plenty of cats.

But Facebook isn’t what this post is about. Not exactly.

The subject of today’s post is Jonathon Colman, a Content Strategist at Facebook. Jonathon and I first met when I was programming a Search Marketing track for ad:tech. I had known of him through his participation in the search marketing industry and really appreciated his results focused approach to optimizing online marketing performance.

As a SEO at REI, Jonathon could not only show much revenue per keyword the company was making but also how much revenue was being lost because of slow loading web pages.  I noticed he was also very attune to customer experience and content – something many SEOs are just catching on to now.

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