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Lee Odden

5 Social Media ROI & Measurement Books to Grow Your Social Business

Lee Odden on May 5th, 2011     Book Reviews, Online Marketing, Social Media, Web Analytics

Books Social Media MeasurementOne of the most compelling challenges for companies entering the world of social business is measurement. The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs. But that’s only because this is new territory.  Business participation with social media on the web at large and internally has absolutely made measurable progress for numerous companies and organizations. The trick is to learn how, create a model that works for you and to sell it internally for testing, implementation and adoption.

One way to facilitate learning about Social Media ROI, Measurement and Analytics is through books from subject matter experts. Here are 5 that I’ve found useful and hopefully, you will too.

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PRSA 2008: True Tales of Social Media Measurement & Analytics

TopRank Online Marketing on Oct 26th, 2008     Marketing PR Conferences, Social Media

How do you measure something that seemingly cannot be measured?  For example, how much do I love this little guy here who answers to the name of Clark:

Session 2 001

And how much does this same little guy hate, just hate I tell you, taking a bath:

Session 2 002

In both instances, it’s as wide as my arms can go.  So how can we analyze it?

That was the question Katie Delahaye Paine, CEO of KDPaine & Partners, and Shonali Burke, Consultant with ABC, sought to answer in the PRSA Session “True Tales from the Social Media Measurement Trenches – Using Research to Learn & Improve Our Programs” – an excellent session bookend by a social media case study on The American Society For Prevention of Cruelty to Animals (See!  You were probably thinking I was just showing off pictures of my new puppy!)

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