laura thieme

Session: Web Analytics & Measuring Success

Analytics is a big part of a website’s success, However, even though analytics software is getting better and cheaper, website owners still don’t really know what to do with it.

Matt Bailey with Site Logic is an excellent speaker on this topic. He talks about how analytics is more than just hits, it’s about segmenting and tracking and learning how your visitors are using the site. Tracking things like page views, top 10 entry pages, keywords and hits are just scraping the surface. There is so much more that should be happening. What are the KPIs? Analytics numbers are just numbers with no action and figuring out what they mean is the key to success.

SES Chicago SEO Videos – Laura Thieme

I’ve casually known Laura Thieme of BizResearch for about 2 years but for some reason our paths crossed repeatedly at the recent Chicago Search Engine Strategies conference. First it was the in the speaker ready room, then the most excellent Vintage Tub and Bath SES Dinner (yeah Allan!) where I sat across the table from her team members Traci and Jessica, then again during the conference, then the ClickTracks party and finally on the last day of the conference when I asked her to do a short interview.

Laura has been a speaker at SES for many years and will be teaching a college level course at a University Business School in Ohio next year. In this short video interview, I asked Laura about the need for consistent information and education on search marketing as well as her thoughts on gender distribution in the industry.

http://video.google.com/videoplay?docid=8939619874697509066