“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden
In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people.
I remember that one of my first experiences with influencer marketing was an interview that I did with Avinash Kaushik (that was of course facilitated by Lee Odden). I was overwhelmed by how humble and happy he was to collaborate with me. Why? Because Lee and the team at TopRank Marketing had found ways to feature him previously and begin building that relationship.