TopRank Online MarketingTopRank Online Marketing Blog

Eliza Steely

Where Search Fits in the Digital Marketing Mix – 12 Lessons from Lee Odden Keynote at MnSummit

Eliza Steely on Jun 30th, 2014     Marketing PR Conferences, Online Marketing

Be the Best Answer - Lee Odden Keynote

I am one of the last generations that will be able to remember what it’s like to not have technology in school.

We didn’t text. We passed notes. Our really crappy handwriting scrawled across lined paper that was folded so small we were convinced the teacher couldn’t see it as we threw or passed it back and forth. Rumors, quizzes, and small talk would whiz around the room until class was done. Then, the written conversation was over until tomorrow.

If we wanted to research something we did one of three things: asked someone else or begged our parents to tell us so we wouldn’t have to do option number three—look it up in the dictionary or the library.

Lee Odden

Essential Q and A on the Value of Content Marketing

Lee Odden on Jun 17th, 2014     Content Marketing
Content Marketing Q & A

Content Marketing Sage or Ice Giant?

In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did an interview with me to surface some essential advice about improving content marketing.

Since the interview was published in Dutch, I’m posting portions here for our readers looking for a useful perspective on content marketing that will hopefully bring some clarity to an increasingly misunderstood concept. This Q and A covers everything from a definition to why to why content marketing is valuable, a solid B2B content marketing example and my perspective on the future.

What is your perspective on content marketing?

Content is the reason search engines exist and it’s the cornerstone of what people share on the social web. A quantity of quality content that answers reader’s questions in a useful and entertaining way serves everything from demand generation to lead generation.

Lee Odden

Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

Lee Odden on Apr 16th, 2014     Marketing PR Conferences, TopRank Agency News

TopRank Speaking Events Q2 2014

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community.

Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.  

As popular as content and social media marketing are in terms of increasing budgets and implementations, many marketers are still wondering about best practices and how to get the most from their investments. This was clear from all the questions and follow up engagement I received from recent events like ClickZ Live in New York and the Marketo Marketing Nation Summit in San Francisco.

Emily Bacheller

How Content Plus an Influencer Network Can Grow Your Business

Emily Bacheller on Mar 28th, 2014     Content Marketing, Social Media Marketing World

Lee Odden

Photo credit: DJ Waldow

Your customers are experiencing content shock. Every day there is more content being created than the day before, and it’s up to savvy content marketers to cut through the noise and increase the number of people who view and engage with their content.

After years of experience, Lee Odden has learned that co-creating content with influential people in your industry can give your brand the visibility that your content needs to succeed. Co-creating content can help you increase the content’s exposure, grow out your social following and increase your brand’s influence.

An excellent example of co-created content is the SlideShare presentation Riding the Waves of Social Media: 38 Tips from the Pros that Lee created for this conference: SMMW14. He’s also co-created 36 Content Marketers who Rock for Content Marketing World 2013 because co-created content works!

Lee Odden

5 Most Popular Digital Marketing and Public Relations Presentations of 2013

Lee Odden on Dec 30th, 2013     Integrated Marketing, Marketing PR Conferences, Online Marketing
Lee Odden

Photo Credit: Adamson Studios Photography

In 2013, I had the good fortune to share insights on the integration of digital marketing and PR at over 25 events online and off.

From San Francisco to New York to London, Madrid and Moscow, marketers all over the world are in search of answers on how to plan, integrate, implement and measure coordinated marketing messaging across multiple channels. I’d like to think TopRank Online Marketing helped move some people in the right direction.

Growing tactical expertise is essential, but understanding the customer universe and their buying experience is even more important in today’s always on, always connected, digital world. The power of influence no longer belongs to the few as social technologies and networks have begun to democratize the ability to publish, engage and inspire.

Lee Odden

11 Must Read eBooks to Get Content Marketing Smart for 2014

Lee Odden on Dec 16th, 2013     Content Marketing, Online Marketing

Content Marketing SmartOver the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing strategies to better use of big data to the standards like content marketing, social media, online advertising, email marketing and digital public relations.

As 2013 winds down, it can be really useful to review some of the better in-depth resources on best practices and thought leadership. This post will highlight 11 of the eBooks and reports that I’ve been involved with that I think you’ll find useful.  As our content marketing business continues to grow, the body of resources and projects we get to work with is growing as well – why not share?

Lee Odden

B2B Social Media Marketing Trends & Tips for 2014

Lee Odden on Nov 18th, 2013     B2B, Social Media

B2B social media marketingAre you a B2B Marketer that’s not fully on board with being social with your marketing? Have you started and you’re looking for a little inspiration?

Here’s a short presentation I’ll be giving this week in Moscow (in addition to a 3 1/2 hour social media marketing workshop).

While there are flavorings towards a Russian audience, (Yandex, Vkontakte, Odnoklassniki) there’s also plenty of good advice for any B2B company that hasn’t fully embraced opportunities on the social web.

In particular, I think newer B2B marketers will appreciate the Social Media Marketing Maturity Model that outlines various stages that companies will experience as they gain more experience and confidence with social media.

Lee Odden

Customer Empathy Plus Brand Leadership FTW at Social Brand Forum

Lee Odden on Oct 24th, 2013     Integrated Marketing, Marketing PR Conferences, Social Media

integrated online marketing“Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing”

That’s the title of a presentation I’ll be giving today in Coralville, Iowa at Social Brand Forum a conference run by Nick Westergaard.

Other speakers include Jay Baer, Gini Dietrich, DJ Waldow, Marcus Sheridan, Laura Fitton and more.

The cool thing about my presentation title is, I didn’t decide what it would be. Our Facebook community did. I’ve also run a survey of our community to share their smarts in other ways. Some of that will end up in the presentation too.

That’s the beauty of social networks:  The ability to connect with a group of like minded people in an ongoing transfer of knowledge, ideas and feedback.

KatieBresnahan

The Future of Content Marketing According to Lee Odden at #CMWorld 2013

KatieBresnahan on Sep 11th, 2013     Content Marketing, Online Marketing, Other Events, Social Search

Lee Odden - Content Marketing World 2013“Content is storytelling – storytelling that creates experiences. Customers and communities are insatiable, so you have to feed them content.”

At Content Marketing World in Cleveland, Ohio – one of TopRank’s fearless leaders, Lee Odden, spoke with Content Marketers from over 40 different countries on “The Future of Search & Social” in the first breakout session of the day.

1. Content is more than information – it is storytelling that provides meaningful experiences.

Setting the stage with, “Content isn’t King – it’s the Kingdom,” Lee positions content as the reason search exists in the first place. 16% of all search queries have never been seen before. Could that possibly mean that they, or (gasp) you, are potentially creating content no one cares about?

Lee Odden

The Future of Content on the Search and Social Web

Lee Odden on Aug 19th, 2013     Content Marketing, Marketing PR Conferences, Online Marketing

Future of ContentIf you had to bet your job on it, do you feel you could predict the future of content for your organization in the next 12 months? How about in the next 3 years?

The technologies behind the search and social web along with consumer behaviors are changing so fast, it’s a real challenge to anticipate with certainty what exact form content will take in the future. But one thing is certain, the importance of content for brands will be more important, more pervasive and decidedly more competitive.

So what questions can we answer about content over the next 1 to 3 years? I think one of the most important starting points is a consensus within your organization’s leadership as to what content really is, why it matters to customers and the role content will play in advancing business goals.

Lee Odden

Keynote Presentation: Digital Convergence of Public Relations & Marketing

Lee Odden on May 8th, 2013     Marketing PR Conferences, Online Marketing, Public Relations

Integrated Marketing Public RelationsToday I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals.

The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups.

In this presentation I outline why PR should care about marketing, 3 big trends to watch for and 3 of the most common questions brand PR and corporate communicators have (I polled my LinkedIn network) about integrating PR and marketing. I finish things off with a plan for how PR and communications can tap into digital marketing expertise and contribute messaging and storytelling for more meaningful and impactful marketing / PR performance.

Alexis Hall

An Interactive Marketing Evening on the Future of Content: Tips, Team Building & Upcoming Trends

Alexis Hall on Apr 18th, 2013     Content Marketing, MIMA Seminars, Online Marketing

The Future of Content - Lee Odden, MIMAOn Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of content?)

The Minnesota Interactive Marketing Association (MIMA) hosted the sold-out Future of Content event, with speaker Lee Odden, TopRank Online Marketing CEO and the author of Optimize, aiming to point attendees in the right direction.

Marketers know content is important; in fact, 78% of CMOs think custom media represents the future of marketing. How has content changed how we view marketing today and more importantly, how can we prepare for the future? These highlights from The Future of Content with Lee Odden should shed some light on the issue:

Ask yourself 3 questions about your existing content strategy.

Odden instructed the audience to ask themselves three questions about their business:

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top