As SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO Lee Odden’s afternoon presentation on “Content Marketing & Optimization.” According to Google’s Eric Schmidt, every 2 days we create as much information as we did from the dawn of time to the year 2003. With so much information being shared what can we do as marketers to make our content easy to spot and easy to consume?
Can Customers Find Your Content?
Content creation is so much more than marketing, it is a way of engaging and enticing potential customers to take action. Optimized content can make sure that customers interact with your brand. There are many types of content that companies publish and many different audiences that a company should interact with. Content creation is one of the most effective form of online marketing, it also happens to be the most difficult.