For many companies, an ideal world involving Search Engine Optimization would be simple, quick and a one-time task to check off a list. An organization would create a website, optimize its content for target keywords and promote the site. Soon, the website would acquire a strong number of inbound links and start ranking for those target keywords. End of story.
Unfortunately, that’s just not the case. In reality, SEO isn’t just about adding keywords and linking. SEO is increasingly social and sits at the intersection of multiple business functions outside of marketing including public relations, customer service, recuitment and branding.
Ongoing SEO consulting is an important part of any internet marketing mix. Truly good consultants save companies significant expenses and contribute to increased leads and sales by providing unique expertise and insight into the technical, creative and increasingly social sides of internet marketing.


Quality inbound links are an essential element of web site marketing and 
Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.

You’ve heard the stories from the tech echo chamber. Posts proclaiming blogging dead and RSS too slow have been circulating around the web for the last year or so. And yet the blogosphere
If you’re interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it’s important to develop an active base of subscribers and fans.
Not many in the Search Engine Optimization game would argue that link building isn’t tactical. The problem is, approaching link building as an end goal and tactically, is very much like a hamster running in it’s cage. That’s what many mechanical SEO consultants do: Chase links one by one or get creative with link bait to attract an influx of links from blogs that write about the kinds of things other blogs do for link bait. I should know, in the past 12 years of providing SEO services, there have been many opportunities to do just that. It’s not scalable, not sustainable and certainly not strategic.

For those readers just joining us, this is post #8 in a series of 10 on the intersection of search engine optimization and public relations, “
[Editor's Note: Please welcome this guest post from
It’s time for another SEO Basics post and this time getting more out of link building efforts is the topic. 



















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