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Lee Odden

Tuesday Search Tidbits

Lee Odden on Jan 30th, 2007     Marketing Industry News, Online Marketing

Wordtracker now offers a free keyword research tool – hat tip to SEOBook. Remember “hat tips” all you selfish, link hoarding bloggers out there? (no, I do NOT mean Aaron)

Yahoo Site Explorer adds new features

Andy and Jeremy, back and forth, back and forth about MBL. This is a good example of a blog post that is not well thought out before posting (on the part of Jeremy Zawodny). Using the word “spamming” and Andy Beal’s name in the blog post title was flat out lame, whether there was an objection to Andy’s contest or not.

Mike Moran on making a business case for search marketing

Serph’s up at ACS – new social media search tool – I hope to do a review of this later in the week

Lee Odden

Viral Marketing or Linkbaiting?

Lee Odden on Nov 27th, 2006     Blog Marketing, Link Building, Marketing Industry News, Online Marketing, SEO, Social Media

linkbait.jpg
SEO is constantly changing, but at the same time, the more things change the more they seem to stay the same.¬† Yesterday’s viral marketing becomes today’s linkbaiting. Despite changes in SEO tactics and nomenclature, the fundamentals stay the same: content and links. In order to keep up with these kinds of changes, smart online marketers are continuously revising tactics and execution to provide companies with a competitive advantage.

One of those tactics focuses on both content and links by promoting unique content that propagates virally through social news, blogs and network sites. This viral online marketing tactic is more commonly called “linkbaiting”. Regardless of what you call it, companies are starting to allocate marketing dollars to these tactics and search marketers are responding with new services.

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