SEO is constantly changing, but at the same time, the more things change the more they seem to stay the same.¬† Yesterday’s viral marketing becomes today’s linkbaiting. Despite changes in SEO tactics and nomenclature, the fundamentals stay the same: content and links. In order to keep up with these kinds of changes, smart online marketers are continuously revising tactics and execution to provide companies with a competitive advantage.
One of those tactics focuses on both content and links by promoting unique content that propagates virally through social news, blogs and network sites. This viral online marketing tactic is more commonly called “linkbaiting”. Regardless of what you call it, companies are starting to allocate marketing dollars to these tactics and search marketers are responding with new services.