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Evan Prokop

New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Evan Prokop on Jun 11th, 2014     LinkedIn, Online Marketing, Social Media

LinkedIn Profile Optimization

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client).

Here are 4 ways you can take advantage of the new LinkedIn profile updates: 

Stand out With New Profile Image Options

The trend towards getting more visual has taken hold of all aspects of social media and LinkedIn profiles are about to get the same treatment.

Some new image features to be on the lookout for are:

  • Larger headshot photos
  • Expanded profile headers
  • Free gallery of background images
Ashley Zeckman

Feeling Lost In LinkedIn? 5 Elements of An Optimized LinkedIn Profile

Ashley Zeckman on Mar 5th, 2013     LinkedIn, Online Marketing, Social Media

5 Elements LinkedinLinkedIn has quickly achieved top status as “the” business to business social networking destination.  In fact, less than two years after going public, LinkedIn’s value has risen from $4 billion to over $18 billion.

Not only has LinkedIn’s value increased significantly, but their capabilities and engagement have as well.  The same Wall Street Journal article that included the valuation above also shared the following insight:

  • In the most recent quarter LinkedIn’s page views have risen 67%
  • LinkedIn’s new “content” features include news aggregation and hosting of expert blog posts

If your company hasn’t quite figured out the secret sauce needed to really make your executives’ LinkedIn profiles shine or how to make meaningful connections, you’re in luck.  Whether you want to increase your brand or individual online visibility, this post shares insights into the 5 elements of an optimized LinkedIn profile.  

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