TopRank Online Marketing

TopRank Online Marketing

Some SES Chicago Swag

TopRank Online Marketing on Dec 7th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Checking out the expo hall, there are always a few great deals and lots of free iPods to sign up for. I skipped most of the iPods this year as I was a afraid of all the follow-up emails and/or sales calls.

However, here is some good swag that I did pick up.

SES Chicago Swag
Click the image for layover descriptions.

  • Google color changing orb.
  • Unica Keychane game.
  • Lycos fish stress ball & document clip.
  • Netconcepts climbing hook and compass.
  • Yellowpages highlighter with built in Post-It flags
  • Network Solutions multi-color lightup pen.
  • Ask pen that writes very nice and has a nice design.
  • Bruce Clay Tangle toy.
  • WebTrends magnets.
  • Yahoo magnetic toy in tin.
  • Truelocal rocket toy.
  • DoubleClick electronic die.
TopRank Online Marketing

Session – Vendor Spotlight

TopRank Online Marketing on Dec 4th, 2006     AdWords, Google, Online Marketing, Search Engine Strategies, Yahoo

The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s closer to a sale.

Tools for managing your pay per click and pay per call accounts were also discussed. Zanox offers a one stop shop for managing all your accounts including Google PPC, Yahoo PPC, click per call and more. Since it’s available worldwide, it can even help you with international accounts and search engines. Lycos spoke on how there offerings and how they can be customized for verticals and you can even become a publishing partner to use Lycos tools while running your own ad network with your own look and feel. Both companies trying to make it easier on the end user and increasing ROI.

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