TopRank Online Marketing

Miranda Miller

Tips for Brand Social Media Marketing Success with Agencies & Consultants

Miranda Miller on May 9th, 2013     Online Marketing, Social Media

How to work with a Social Media Marketing AgencyPlanning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan.

However, things can go wrong in social and when they do, the fallout can be massive and instantaneous. I wrote about a few examples of epic social fails recently and sometimes, brands find themselves having to defend their image over the damaging actions of an external resource. Tsk, tsk, people say. They should have handled their social media in-house and this never would have happened. This was certainly the case with Celeb Boutique, who publicly laid the blame for their insensitive #Aurora tweet at the feet of their PR agency.

Lee Odden

Making the Growth 50

Lee Odden on Oct 24th, 2006     Online Marketing, TopRank Agency News

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I am very happy to say 3 of our “Marketing for Results” clients made the Business Journal’s list of the 50 fastest-growing private companies in the Twin Cities this year. These are clients that outsource all or a very large part of their marketing and public relations to our agency, Misukanis & Odden. Congratulations goes out to: Writing Assistance, Magnum Technologies and DDL.

I don’t mention my other company all that much on this blog, but maybe I should. Our M&O group provides strategic marketing planning, media and public relations, direct mail, email, advertising, lead management and interfaces seamlessly with TopRank for integrated campaigns that also involve search marketing, social media, blogs and online PR. M&O works primarily with small/medium businesses whereas TopRank clients range from startups to Fortune 20 companies.

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