Cows to Content: 6 Marketing Agency Culture Lessons I Learned on the Farm

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!]

From my first day of preschool, everything I’ve encountered in life, I’ve compared to my experiences growing up on a dairy farm. So, when I had the opportunity to create a post for the TopRank Marketing blog, I immediately knew the theme: dairy farming.

What does dairy farming have to do with marketing agency culture? You’re about to find out.

Tips for Brand Social Media Marketing Success with Agencies & Consultants

How to work with a Social Media Marketing AgencyPlanning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan.

However, things can go wrong in social and when they do, the fallout can be massive and instantaneous. I wrote about a few examples of epic social fails recently and sometimes, brands find themselves having to defend their image over the damaging actions of an external resource. Tsk, tsk, people say. They should have handled their social media in-house and this never would have happened. This was certainly the case with Celeb Boutique, who publicly laid the blame for their insensitive #Aurora tweet at the feet of their PR agency.

Making the Growth 50

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I am very happy to say 3 of our “Marketing for Results” clients made the Business Journal’s list of the 50 fastest-growing private companies in the Twin Cities this year. These are clients that outsource all or a very large part of their marketing and public relations to our agency, Misukanis & Odden. Congratulations goes out to: Writing Assistance, Magnum Technologies and DDL.

I don’t mention my other company all that much on this blog, but maybe I should. Our M&O group provides strategic marketing planning, media and public relations, direct mail, email, advertising, lead management and interfaces seamlessly with TopRank for integrated campaigns that also involve search marketing, social media, blogs and online PR. M&O works primarily with small/medium businesses whereas TopRank clients range from startups to Fortune 20 companies.