Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics.
As a result, I tried to focus on books that would retain thier usefulness to readers over time. The following list was researched from the stack of books on my desk, from the good Tweeple following @leeodden on Twitter and a few private recommendations. Fortunately, we’ve interviewed almost half of the authors on this list, so I’ve included those links as well. Enjoy!
- Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger