In the search engine marketing world, effective online marketing comes down to surfacing keyword opportunities that reflect a demand for solutions (products/services). Content about those products is created and optimized to attract search traffic for popular and relevant keywords.
Niche products often suffer from a universe of keywords that have low popularity counts and that creates a challenge. Because in the world of SEO, accountability starts with driving more organic, non-branded search traffic to a company website. If there’s very little demand for the keyword phrases identified, it can be frustrating for all.
A common reaction to that frustration is to accuse the products, company or industry as being “boring”. But here’s the thing:
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