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Lee Odden

Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Solution

Lee Odden on Apr 23rd, 2012     Content Marketing, Online Marketing, SEO

boring product marketingIn the search engine marketing world, effective online marketing comes down to surfacing keyword opportunities that reflect a demand for solutions (products/services). Content about those products is created and optimized to attract search traffic for popular and relevant keywords.

Niche products often suffer from a universe of keywords that have low popularity counts and that creates a challenge. Because in the world of SEO, accountability starts with driving more organic, non-branded search traffic to a company website. If there’s very little demand for the keyword phrases identified, it can be frustrating for all.

A common reaction to that frustration is to accuse the products, company or industry as being “boring”.  But here’s the thing:

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