marketing boring products

Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Solution

boring product marketingIn the search engine marketing world, effective online marketing comes down to surfacing keyword opportunities that reflect a demand for solutions (products/services). Content about those products is created and optimized to attract search traffic for popular and relevant keywords.

Niche products often suffer from a universe of keywords that have low popularity counts and that creates a challenge. Because in the world of SEO, accountability starts with driving more organic, non-branded search traffic to a company website. If there’s very little demand for the keyword phrases identified, it can be frustrating for all.

A common reaction to that frustration is to accuse the products, company or industry as being “boring”.  But here’s the thing: