Have you ever caught yourself saying, “If only we’d had more time/money/resources we could have knocked that project out of the park!”?
Some marketers are great at brainstorming great ideas and have trouble implementing, while others are more task oriented and have a hard time seeing the big picture. Whether you relate to one of the two types mentioned above or fall somewhere in the middle there is always an opportunity for growth and discovery.
Often we can find ourselves getting caught up in the day-to-day minutiae of completing tasks related to our structured marketing programs. While creating an executable and realistic content plan is an essential part of implementing a successful marketing strategy, I think there is another very important and often overlooked option as well.