[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in this book blend perfectly with our core messages here.]
One of our favorite books to come out in a long while is Lee’s Optimize. We love the three discipline approach — content, search and social — to online marketing. Without integration across all marketing disciplines we fail to understand the customer experience.
We just published Marketing in the Round on a overarching integrated communications, traditional and new, and see online as the backbone for all marketing today, on or offline.