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Lee Odden

MarketingSherpa 2012 SEO Benchmark Report

Lee Odden on Aug 31st, 2011     Online Marketing, SEO

MarketingSherpa SEO GuideOne of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing.  In particular, the Search Engine Marketing Benchmark Report – SEO Edition.  (See last year’s review here).

The sub-title is appropriately a great indication of the theme for this guide: “Research and Insights for Creating and Capitalizing on a Rich End-User Search Experience. This is a far cry from the days of “Boost Your Search Engine Rankings and More!”.  As Online Marketers have matured, there is an increasing focus on optimizing for customers and customer experience vs. the sole KPIs of rankings and traffic.

Lee Odden

B2B Marketing Best Practices – MarketingSherpa 2011 Handbook

Lee Odden on Jun 9th, 2011     B2B, Online Marketing
MarketingSherpa B2B Marketing Advanced Handbook 2011

B2B Marketing Best Practices 2011

We’ve been fans of MarketingSherpa reports, guides and handbooks for many years, recently reviewing their SEO Benchmark Report for 2011. As passionate B2B Marketers, we’re always on the lookout for qualitative information to improve our B2B client marketing as well as our own. That’s why I’m pretty motivated by the new 2011 B2B Marketing Advanced Practices Handbook from MarketingSherpa.

Led by Senior Research Analyst, Jen Doyle, this Handbook is nearly 200 pages of research based best practices, graphs, worksheets and of course, their FUEL Methodology for elevating B2B Marketing effectiveness. Here’s a rundown of the report:

Lee Odden

MarketingSherpa 2011 SEO & Social Media Benchmark Report

Lee Odden on Nov 2nd, 2010     Book Reviews, Business of SEO, Online Marketing, SEO, Social Media

marketingsherpa sem report 2011MarketingSherpa has done it again with their SEM report for 2011. With the help of Lead Author, Research Analyst Jen Doyle, they’ve put together an excellent resource for marketers looking for strategic guidance as well as real data about search engine marketing.

This particular report focuses on Search Engine Optimization with an emphasis on the interplay of search and social media, two topics that are very near and dear to the consulting practice at TopRank Online Marketing.

According to the MarketingSherpa report, 64% of marketers surveyed are integrating social media into their search marketing plans which syncs well with the soon to be released SEOmoz SEO Industry Report, which cites 71% of the 10k plus search marketers that responded as leveraging social tools such as Facebook, Twitter and YouTube.

Lee Odden

Comprehensive Guide to Social Media Marketing from Marketingsherpa

Lee Odden on Apr 6th, 2009     Online Marketing, Online PR, Public Relations, Social Media

2009 Social Media Marketing & PR Guide

Review of the 2009 Social Media Marketing & PR Benchmark Guide from Marketingsherpa

A new report on social media has been released from Marketingsherpa with Senior Analyst, Sergio Balegno, as lead author.  Over 1,800 marketing and PR professionals responded to the survey resulting in one of the most complete, data supported guides on social media published to date.

There are numerous books, seminars and “experts” touting social media advice for marketing and PR professionals. Much of that advice is based on experience and even more is based on wishful thinking. This report takes a structured approach to data collection and analysis offering readers the advantage of understanding what works and what doesn’t when it comes to social media marketing and PR.

Lee Odden

Adding Social Media to Marketing & PR

Lee Odden on Mar 30th, 2009     Online PR, Public Relations, Social Media, Social Networking

marketingsherpa
[Editor’s Note: This guest post coverage of a recent Marketingsherpa webinar comes from TopRank’s SEO Designer Thomas McMahon and Account Coordinator Kristen Hebert.]

Are companies engaging in social media? Are they monitoring their brand? What’s a social media press release? These were a few of the topics covered in Marketingsherpa’s recent “Engaging Bloggers, Journalists and Customers” webinar featuring Todd Defren from SHIFT Communications and Marketingsherpa’s Sergio Balegno discussing new ways journalists are using social media.

2009 Social Media Marketing & PR GuideMarketingSherpa surveyed 1800 people from both small and large, B2B and B2C companies. In their findings, three out of four companies surveyed feel that social media is changing the way companies communicate. Details of this research can be found in the new Social Media Marketing and PR: Benchmarks and Best Practices report.

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