When in the field, Content Marketing Secret Agents can spend weeks or months on a particular project. Move too quickly and mistakes can be made, ruining an entire campaign. Or a premature withdrawal from an operation can compromise the full benefit of the effort.
That’s why patience is a virtue with content marketing operations. Experience tells us that patience and setting appropriate expectations are essential to gaining support and allowing a program to come to fruition. Curt Porritt is a veteran B2B marketer who is the Senior Vice President of Marketing for MasterControl and he knows all about the value of patience and understanding human nature to get approval and get things done.
You have substantial experience in the tech industry and with your current role as the SVP of Marketing for MasterControl, how has your work with content marketing evolved? Is all the hype justified?