Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters. These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:
- There are nearly 40,000 Tweets a minute, according to TweeSpeed
- Last year, Tweets grew 1,400%, while traffic to Twitter.com grew around 1,100%
- More than 60 million Facebook status updates are posted every day
When it comes to microblogging sites, customers and prospects are either there, or those that influence them are. Microblogging can take on a life of its own – with users making connections, developing relationships and publishing content all from within.