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Lee Odden

Mike Moran Keynote: What Corporations Need From PR in a Web 2.0 World

Lee Odden on Apr 8th, 2008     Online Marketing, PR Conferences, Public Relations, Social Media

The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither should we.

“You have permission to sip from the new web 2.0 world, rather than drink from it like a fire hose”. Give yourself permission to do a little bit of this. What I don’t want is for you to feel overwhelmed by all of this. Also, “I’m going to count clips and thats it”. Don’t retreat to what you’re comfortable with. Be willing to experiment.

Lee Odden

Internet Marketing Podcast with Mike Moran & Lee Odden

Lee Odden on Oct 22nd, 2007     Online Marketing

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Fellow DMA and Search Engine Marketing Council member and friend Mike Moran recently asked if I’d be interested in doing a podcast series on Internet marketing and of course I jumped at the chance. Mike has previously shared an article here on “Why Search Marketing is So Hard“.

There are 8 podcasts in the series and they cover a range of internet marketing and new media marketing topics applicable to any business that’s trying to understand online marketing. For most of the podcasts, we use Mike’s books, “Search Engine Marketing Inc” written with Bill Hunt and Mike’s new book, “Do It Wrong Quickly” as starting points for discussing a range of topics related to how internet marketing is changing and what organizations can do to take advantage.

Lee Odden

Why Search Marketing Is So Hard – Mike Moran

Lee Odden on Oct 8th, 2007     Business of SEO, Guest Posts, Online Marketing, Search Marketing, SEO

Editor’s Note: I am excited to introduce the next in our series of guest articles from IBM Distinguished Engineer Mike Moran.

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The credentials list on Mike is a mile long including 20+ years experience in search technology, co-author of the best selling book “Search Engine Marketing Inc” as well as his recent book, “Do It Wrong Quickly“, 4 patents on search and retrieval technology, a sought after speaker at SES, DMA and AMA events and a great blogger with Biznology. Even though he’s one of the busiest people I’ve ever known, Mike stole some free time on a plane to write this post on the difficulties of search marketing for readers of Online Marketing Blog.

Lee Odden

Interviews with DMA Search Marketing Council

Lee Odden on Jun 19th, 2007     Interviews, Online Marketing

Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.

I serve on the operating committee of that organization as does Heather Lloyd Martin of SuccessWorks, Mike Moran of IBM, Andy Wetzler of More Visibility, Jeanette Kocsis of Harte Hanks, Amanda Watlington of Searching for Profit, Doug Garfinkel from Epsilon, Detlev Johnson of Position Technologies and Lisa Merizio Smith from the DMA.

To give direct marketers who read Online Marketing Blog a sense of what the SEMC is up to in regards to SEO and social media education opportunities, I decided to do a few interviews with those opcom members that I could find at the conference on day one.

Lee Odden

Measuring Search Marketing Success

Lee Odden on Feb 7th, 2007     Online Marketing, Search Marketing, SEO, Web Analytics

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I was recently taking a survey from Jupiter or ClickZ (I don’t recall which) and one of the questions asked about measurement of success for search marketing. While a lot of what you hear from search marketers involves talk about fundamentals ranging from links to rankings to visitors and conversions, the answers offered in this survey included a pretty interesting mix:

  • Increasing brand awareness
  • Building buzz
  • Search share of voice
  • Improving brand favorability
  • Increasing intent to purchase
  • Maintaining brand exposure alongside competitors
  • Engagement with rich media (i.e. video, animation)
  • Engagement with photo galleries, social features, interactive calendars, local or destination information
  • Maximizing value of sponsorships, celebrity endorsements
  • Online purchase
  • Lifetime revenue per user
  • Profit per user
Lee Odden

Tuesday Search Tidbits

Lee Odden on Jan 30th, 2007     Marketing Industry News, Online Marketing

Wordtracker now offers a free keyword research tool – hat tip to SEOBook. Remember “hat tips” all you selfish, link hoarding bloggers out there? (no, I do NOT mean Aaron)

Yahoo Site Explorer adds new features

Andy and Jeremy, back and forth, back and forth about MBL. This is a good example of a blog post that is not well thought out before posting (on the part of Jeremy Zawodny). Using the word “spamming” and Andy Beal’s name in the blog post title was flat out lame, whether there was an objection to Andy’s contest or not.

Mike Moran on making a business case for search marketing

Serph’s up at ACS – new social media search tool – I hope to do a review of this later in the week

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