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Lee Odden

2007 MIMA Summit Wrap Up

Posted by Lee Odden on Oct 5th, 2007 in Interactive Marketing, MIMA Summit, Marketing PR Conferences, Online Marketing |

Editor’s Note: Wednesday this week was the annual MIMA Summit held downtown Minneapolis. With our current workloads and schedules, I wasn’t planning on having TopRank staff attend, but received some last minute encouragement so I had Thomas and Dana attend the whole day and was able to slip in for the last 3-4 hours myself. The attendance nearly doubled over last year to 700+ attendees (an estimate I heard at the event). Hats off to MIMA members for a great job spreading the good interactive marketing word.

The following are wrap-ups from MIMA Summit veteran attendee Thomas McMahon and first-timer Dana Larson.

Lee Odden

MIMA Interactive Marketing Blog

Posted by Lee Odden on Oct 6th, 2006 in Interactive Marketing, MIMA Summit, Online Marketing |

MIMA Blog

The local interactive marketing association I’m involved with here in Minneapolis, MIMA, has launched a new interactive marketing blog that covers some industry news and particularly the good things happening in the midwest interactive marketing space.

Yesterday we had the annual MIMA Summit which went off very well. There were great speakers, a sold out venue, great networking, the best bag of schwag I’ve seen at any conference-anywhere, super food, tons of giveaways from companies like Target and of course some drinking, a bit of electronic-performance art from Popular Front, more networking and libations. A good time was had by all and the feedback has been excellent.

Lee Odden

MIMA Summit Starts Today

Posted by Lee Odden on Oct 4th, 2006 in Interactive Marketing, MIMA Summit, Marketing PR Conferences, Online Marketing, Other Events, Search Industry News |

The Minnesota Interactive Marketing Association annual Summit starts in about an hour. This year’s event is sold out and there’s an excellent mix if speakers. With lots of sponsors this year, there are a ton of giveaways as well.

One of our pr firm clients, The Web Marketing Association and Web Award will have their CEO, William Rice start things off with the morning keynote presentation. Bill has run the Web Award competition for 10 years and the program has reviewed over 9,000 web sites in that time. His presentation will offer insight into what makes an award winning web site and he’ll also present industry vertical data compiled over the past 10 years.

Lee Odden

MIMA Summit 2006

Posted by Lee Odden on Sep 21st, 2006 in MIMA Summit, Marketing PR Conferences, Online Marketing, Search Industry News |

mima-summit-2006.gif

That time of year is here again and the annual event held by the Minnesota Interactive Marketing Association called “The Summit” promises to be even bigger and better.

There’s a fantastic lineup of speakers and sessions including two keynote presentations: One from William Rice of the Web Marketing Association and Michelle Collins, a blogger for VH1‚Äôs, Best Week Ever. Other sessions include:

  • Web Writing
  • Web Analytics
  • Brawny Academy
  • Making the Grade
  • Ask the Email Experts
  • E-Commerce Opportunities
  • Site Architecture
  • Consumer Generated Media
  • Paid Search
  • Online Advertising
Lee Odden

Monday Links

Posted by Lee Odden on Sep 11th, 2006 in Online Marketing |

MIMA Summit 2006 Sitelet goes live.

Another journalist writes foolishly about SEO with trash like, “The easiest way to get a link is to rent space on a “link farm”, a simple web page that contains only links to other sites.” - via SEM 2.0

The New Influencers - A book in progress on blogs, PR and social media by Paul Gillin. via Steve Rubel

CIOs give blogs some credit. CIO Jury.


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