TopRank Online Marketing

Ashley Zeckman

A-to-Z Internet Marketing News: Bloggers Beware, Google Trust, Mobile SEO, New Twitter, SMBs Heart SEO

Ashley Zeckman on Dec 9th, 2011     B2B, Marketing Industry News, Online Marketing

B2B Content Marketing Report

New Report on B2B Content Marketing for 2012:

This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs:  “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points like:

  • 9 in 10 organizations market with content
  • Content marketers use 8 different content marketing tactics (on average) in their mix
  • The most popular content marketing tactics included social media, blogs, newsletters, case studies and events
  • The least effective content marketing tactics: podcasts, mobile content, digital magazines
Lee Odden

Quick Guide to Smartphone & Mobile SEO

Lee Odden on Jun 30th, 2011     Mobile, Online Marketing, SEO Tips

mobile SEONeed to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

Ken Horst

5 Ways to Win More Business with Google Places

Ken Horst on Nov 22nd, 2010     Local SEO, Online Marketing, SEO Tips

Local listings & Google Places

With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on  Android phones, the first results they see are from Google local.

Let’s start with a few facts. Did you know that;

  • 73% of all online activity is related to local content (Google)
  • 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
  • 66% of Americans use local search to find local businesses (comScore)
TopRank Online Marketing

Mobile SEO: It’s About The Value, Not The Viral

TopRank Online Marketing on Aug 19th, 2010     Marketing PR Conferences, Mobile, Online Marketing, Search Engine Strategies

Mobile SEO At SES San FranciscoTake a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO).  If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in quite good company.

The session, moderated by Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!, featured on its panel:

  • Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
  • Sandeep Aggarwal, Managing Director, Internet & Software, Caris & Company
  • Michael Martin, Owner, Mobile Martin

“Mobile is a channel, not a strategy,” states Kushman. “Channels may change, but marketing strategy is marketing strategy.”

Creation of a mobile app (whether for iPhone or Android) for no other reason than to launch something ‘really cool’ carries roughly the same weight as creating something viral just to create something viral.  Both are fun, both are consumed, and both are easily forgotten.

TopRank Online Marketing

Is Your Website Ready for the Mobile Web?

TopRank Online Marketing on Jan 12th, 2010     Mobile, Online Marketing, SEO

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held devices such as cell phones.

There are really two things to consider;  web site design and how customers are going to find the web site through mobile search.

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