Mobile

The Digital Marketer’s Mobile Optimization Checklist

mobile-checklist

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time.

What degree of success do you think a marketer would have if they were to plaster flyers at every Red Robin around the country, when the vast majority of their customers eat at In-N-Out in California?

So now we’re all hungry, but what does this have to do with mobile optimization? I hate to be the one to tell you, but mobile internet usage is something we need to be strategizing for now, not in the future.

Is Your Website Ready for the Mobile Web?

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held devices such as cell phones.

There are really two things to consider;  web site design and how customers are going to find the web site through mobile search.

Optimize your blog for the iPhone and iPod Touch in Five Minutes

iPhoneYou can’t deny that Apple is re-defining the mobile web. The iPhone and iPod Touch are full fledged web browsers and there are lots of people using them. So, why don’t you take 5 minutes and optimize your WordPress blog for the iPhone and iPod Touch?

Step 1 – Install iWPhone. This plugin and theme combo automatically detects the iPhone or iPod Touch and serves up a specific theme optimized just for those screens. All you have to do is install it and activate it. When an an iPhone or iPod stops by, your site will be ready.