TopRank Online Marketing

Lee Odden

Paid Search Can Be A Bitch

Lee Odden on Jun 8th, 2006     AdWords, Google, Marketing Industry News, Microsoft Bing, MIMA Seminars, Online Marketing, Search Marketing, Yahoo

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week.

Goodman’s presentation, “IT’S NOT JUST YOU: PAY-PER-CLICK CAN BE A REAL BEAST” will cover examples of Google AdWords and Yahoo Search Marketing challenges, SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

Lee Odden

Search News for Thursday

Lee Odden on Jun 1st, 2006     Marketing Industry News, Microsoft Bing, Online Marketing, Search Marketing, Web Analytics, Yahoo

ClickTracks offering a $1000 credit towards ClickTracks Pro, JDC or Agency edition for Google Class Action Lawsuit Members

MSN AdCenter tools – excellent rundown by Aaron Wall

A new and improved Yahoo Video launches

WebAward competition entry deadline is extended

ClickZ.com Hosts First ClickZ Online Video Advertising Forum

3rd Annual Web Analytics Forum, June 26-28, 2006 – Register

Lee Odden

Demographic Targeting with Google AdWords

Lee Odden on Mar 9th, 2006     AdWords, Google, Online Marketing, Search Marketing

On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy

Additional info from:

JenStar: “It will be interesting to see if advertisers find that the profiles are matching the resulting traffic from those sites. And I am sure some publishers will reverse engineer an AdWords campaign to see what demographic profile their own site is, and if it matches what they believe their traffic to be.”

Traffick: “Essentially what this means is an improved functionality for the site selection tool, only applicable to content targeting of the “site targeting” variety. It’s not a major foray into targeting search ads by demographics, then (yet).”

Lee Odden

GDrive, Godin at Google, SEO T-Shirts

Lee Odden on Mar 5th, 2006     Marketing Industry News, Online Marketing

Most Sunday mornings I get up a little early and get some work done to lighten the load for Monday morning and that includes a little blogging. After being away all week last week I deciced to toss those plans and spend some extra time playing with the kids, which is A LOT more fun. I did get a few min to find some interesting posts though, so here are a few Sunday night links:

GDrive – All Your Data Are Belong to Us – via Threadwatch

Seth Godin presents at Google

Yahoo backs away from original content plans – via Cyberjournalist

MSN AdCenter Open Signup tomorrow – via Traffick

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