TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog. It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a tremendous need for quality information and best practices. Search Engine Optimization for North American English can be a challenge on it’s own, but what about SEO for 5 languages and 12 countries? Or 30?
That’s why I’ve invited Andy Atkins-Krüger, CEO of UK based WebCertain, a specialist agency in multilingual search marketing to provide a list of the most common challenges companies face when embarking on international SEO efforts. Avoiding the big mistakes can save companies time, money and embarrassment.