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Nick Ehrenberg

Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

Nick Ehrenberg on Apr 10th, 2014     Content Marketing, Online Marketing, Social Media

Content Marketing, Real-Time Marketing

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring.

Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more can be deftly integrated into your social media and content marketing programs to provide an entertaining context to otherwise boring business information. Beyond attaching to something that’s popular on TV, the best applications of popular culture references find creative ways to make a connection back to the brand’s products or services.

Lee Odden

Newsjacking – Own the Second Paragraph with David Meerman Scott

Lee Odden on Nov 23rd, 2011     Guest Posts, Online Marketing, Online PR

NewsjackingWith SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing & PR, Real-Time Marketing & PR and a new book called Newsjacking (Wiley) created specifically for the Amazon Kindle. David is someone who has always been a forward thinker and a few steps ahead of most marketers. This post gives some perspective and an example of newsjacking that opportunistic marketers are increasingly tapping in to due to availability of trend, buzz and social stream monitoring tools. 

David Meerman ScottWith Google now indexing new content in real-time, there is a tremendous opportunity for clever people to rank at the top of the results for emerging keywords. One great way to accomplish this is to engage in what I call newsjacking.

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