With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing & PR, Real-Time Marketing & PR and a new book called Newsjacking (Wiley) created specifically for the Amazon Kindle. David is someone who has always been a forward thinker and a few steps ahead of most marketers. This post gives some perspective and an example of newsjacking that opportunistic marketers are increasingly tapping in to due to availability of trend, buzz and social stream monitoring tools.
With Google now indexing new content in real-time, there is a tremendous opportunity for clever people to rank at the top of the results for emerging keywords. One great way to accomplish this is to engage in what I call newsjacking.