TopRank Online Marketing

Lee Odden

PRWeb CEO Explains Decision and Enhancements

Lee Odden on Oct 17th, 2006     Interactive Marketing, Marketing Industry News, Online Marketing, Online PR

After announcing that PRWeb was going to discontinue their free press release distribution service, there was quite a bit of buzz in the search marketing and PR blogosphere. Some people considered it as suspiciously financially motivated and too soon after the acquisition by Vocus. However most people, myself included, believe this is an excellent move for PRWeb.

Too many companies were abusing the free wire service to send out less than credible announcements. I’ve always believed that the credibility of the newswire is almost entirely dependent upon the quality of news releases that they distribute.

I sent a few questions to PRWeb CEO David McInnis to get a more formal response and clarification on what was behind the decision to discontinue free press release distribution, whether PRWeb will start charging for their other free services and to ask about some of the new features coming out including an ebook publishing service and enhanced press release metrics.

Lee Odden

Business Wire to License PRWeb Platform

Lee Odden on Sep 27th, 2006     Marketing Industry News, Online Marketing, Online PR, Press Release Optimization

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David McInnis of PRWeb dropped me a quick note this a.m. about a new strategic partnership between PRWeb parent, Vocus Communications and Business Wire that includes the licensing of a private label version of PRWeb for use by Business Wire clients.

“Vocus will create and host for Business Wire a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members may disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily.”

Lee Odden

PRWeb Web 2.0 Feature Hunt

Lee Odden on Jun 16th, 2006     Blogging, Marketing Industry News, Online Marketing, Online PR

PRWeb has announced a viral, direct to consumer powered press release that offers $1000 to bloggers that find all 10 of the new features PRWeb has added recently. Rather than offering a single or multiple press releases announcing all the features, PRWeb is experimenting with having bloggers blog about the features, then have them trackback the press release. It’s a clever way to get attention and links I think. Here are the details:

To participate, bloggers must:
1. Successfully identify all of the new enhancements made to the PRWeb platform since June 10, 2006.
2. Create a blog post that identifies these enhancements and discusses their impact.
3. Post a TrackBack/PingBack into this press release.

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