As consumers we make a few large priced purchases that we remember and many small cost items here and there. For the larger items we expect personalized care and service, whereas the smaller purchases may be out of our mind just as quickly as we’ve purchased them.
There is another category and those are the purchases that we make each month, without even thinking about it. Subscription based services are great, you get your service when you want it, your account is auto charged each month, it’s pretty awesome. Until of course it stops working.
You may have had the same experience as I have where you call, furious that your cable or Internet stopped working and reach an automated system, or are put on hold for what feels like hours. Fortunately, social media has provided an opportunity for these seemingly “unreachable” companies to help customers in need.