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Ashley Zeckman

3 Subscription Based Companies Using Social Media To Provide Stellar Customer Service

Ashley Zeckman on Dec 11th, 2012     Online Marketing, Social Media

man customer serviceAs consumers we make a few large priced purchases that we remember and many small cost items here and there.  For the larger items we expect personalized care and service, whereas the smaller purchases may be out of our mind just as quickly as we’ve purchased them.

There is another category and those are the purchases that we make each month, without even thinking about it.  Subscription based services are great, you get your service when you want it, your account is auto charged each month, it’s pretty awesome.  Until of course it stops working.

You may have had the same experience as I have where you call, furious that your cable or Internet stopped working and reach an automated system, or are put on hold for what feels like hours.  Fortunately, social media has provided an opportunity for these seemingly “unreachable” companies to help customers in need.

Lee Odden

When SEO Isn’t For Increasing Sales

Lee Odden on Jul 7th, 2008     Online Marketing, SEO, SEO Tips

SEO is a hot topic for Online Marketing blog with the most recent posts, “Rushing Your SEO Doesn’t Mean Quicker Results” and “Should Companies Hire Multiple Search Marketing Firms?”. The next in what is becoming a series of insights into SEO is all about optimizing content for situations that really have little to do with why most SEO firms are hired.

There are various reasons for optimizing content to improve search engine placement of a company’s web site content: The most common and obvious reason directed towards increasing web site traffic and leads/sales. SEO is often used for improving online brand visibility as well.

Companies are increasingly sensitive to the public relations benefits of using search engine optimization to improve search visibility such as:

  • Building credibility and thought leadership

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