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TopRank Online Marketing

Blogging SMX Social Media New York

TopRank Online Marketing on Oct 10th, 2007     Search Marketing Expo, Social Media

October is by far my favorite month here in Minnesota, and unfortunately I have to leave it for a couple of days. However, the time will be well worth it as I will be representing TopRank’s Online Marketing Blog by blogging the SMX Social Media conference in New York City on October 16th and 17th.

Being in the thick of marketing and promoting web sites using social media my entire time at TopRank has given me a sincere appreciation for those who have achieved real expertise with results to back it up. With Danny Sullivan’s SMX conference, the interactivity of it all and getting to know others with similar interests who may actually be able to add value to my own knowledge is something I am looking forward to.

Lee Odden

TopRank Weekly Recap 012707

Lee Odden on Jan 27th, 2007     Marketing Industry News, Online Marketing, Search Marketing, SEO, TopRank Agency News

Here is a list of the week’s blog posts on Online Marketing Blog focusing on SEO, blogging and business of search marketing.

SEMPO Board of Directors Nominees (Lee) – Voting begins Feb 6.

Search Marketing Blogs Update 012607 (Lee) – 18 new search marketing blogs added this week. We’re now at 350 and Todd Malicoat added a new CSE.

Friday Search News 012507 (Lee) – Googlebombs, Interviews with Bruce Clay and Marissa Meyer of Google.

Content vs Links (Lee) – This debate is missing the most critical concept: distribution.

The Lowdown on Web Designers and SEO (Lee) – Why your web designer didn’t make your site search engine friendly.

Recommendations for Collaboration Software (Lee) – Looking for tips on cross platform hosted email and calendar software.

Lee Odden

Happy Birthday Online Marketing Blog!

Lee Odden on Dec 28th, 2006     Blogging, Online Marketing, TopRank Agency News

I can’t believe it was 3 years ago today that Online Marketing Blog was launched. Here is the inaugural post from December 28th, 2003.

omb-dec2003-400.gif
The design we launched with. Ewwwwwwww!

omb-2005-400.gif
Here is the design from 2004-2005

Originally published on the Blogger platform, we moved to WordPress after about a year and a half. Our SEO designer and blog marketing maven, Thomas, has been an invaluable help with the back end of the blog, the design and posting from time to time. Most recently, he helped with the coverage of the Chicago Search Engine Strategies conference. For the most part, you can find Thomas blogging over at Blogger Design.

Lee Odden

Top TopRank Blog Posts for 2006

Lee Odden on Dec 28th, 2006     Marketing Industry News, Online Marketing, Search Engines, SEO, Social Media, TopRank Agency News

Here’s a roundup of the fifteen most popular posts or resources for 2006 hosted here on Online Marketing Blog. (not counting the home page):

  1. RSS Button Maker
  2. Getting Listed in News Search Engines
  3. Interview with Adam Lasnik of Google
  4. Social Bookmarks Tool
  5. Blogger Relations 101
  6. 25 Tips for Marketing Your Blog
  7. Matt Cutts Videos
  8. New Rules for Social Media Optimization
  9. Google Dance V Photos
  10. Online Marketing Blog Resources
  11. About Online Marketing Blog
  12. Yahoo Terry Semel Interview Video
  13. Gmail for Business
  14. Interview with Chris Pirillo
  15. Matt Cutts on Toolbar Data

Top ten referrers:

  • Google
  • digg (ouch!)
  • Yahoo
  • marketingterms.com
  • Bloglines.com
  • Technorati.com
  • MSN
  • My Yahoo
  • TopRankResults.com
  • StumbleUpon
Lee Odden

Most Popular Blog Posts for OMB

Lee Odden on Aug 21st, 2006     Online Marketing

When I shared the design under development for Online Marketing Blog with Todd Malicoat, one suggestion he made was to add a list of the best posts. Todd posted about making a list of “best posts” over on his excellent blog, Stuntdubl as well. Deciding what the best posts are is pretty subjective, so I am going to make a list of the 10 most popular posts based on traffic:

1. Google Dance V Photos
2. Yahoo CEO Terry Semel interview
3. Matt Cutts on toolbar data
4. Lowdown on press release optimization
5. Gmail for business
6. How to create Google and Yahoo site maps easily
7. Just say no to discount SEO
8. RSS feed button tool
9. Interview with Eric Ward of URLWire
10. Ten creative traffic building ideas

Lee Odden

Spanking New Design for Online Marketing Blog

Lee Odden on Aug 18th, 2006     Blogging, Online Marketing, TopRank Agency News

After threatening many, many times to get a new face on Online Marketing Blog, we’ve finally done it. Thanks to Thomas aka TwisterMC for putting up with my many revisions and for developing the cool subscription and bookmarking tools.

Also thank you to those people that I kept bugging for feedback and provided it!  We may not have implemented many of the suggestions received, but all of them were appreciated.

New plug-ins and “social media optimization” features include:

  • Smart Search – suggest search results as you type
  • Slick foldout RSS subscription options in the right column
  • The social bookmark dropdown option after each post

There are a number of finishing touches that are still being worked on, such as adding more static pages of resources, vidoe and tools, but for now this is it.

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