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James Anderson

Content is not just a platform: Why I left journalism and joined TopRank Marketing

James Anderson on Dec 10th, 2014     Content Marketing, Digital Marketing

stack-of-newspapers

[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months.  Among those new faces is content marketing smartie, James Anderson, our new agency Director of Content Marketing.  

James spent over 9 years as a journalist and editor before moving into the brand publisher space. And now he’s made the full move over to the marketing realm.  You’ll be seeing a lot of James here in the coming days and weeks as he helps me advance the TopRank content marketing machine even further – please make him feel welcome!]

Nick Ehrenberg

Welcome to the Funnel, We Have Leads & Names – Jason Miller of LinkedIn at MnSummit

Nick Ehrenberg on Jul 1st, 2014     Content Marketing, Digital Marketing, Marketing PR Conferences, Online Marketing
GnR Jason Miller MnSummit

Photo credit: Jason Miller

If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, Senior Manager, Content Marketing at LinkedIn (LinkedIn is a TopRank client).

And at the first ever Minnesota Search Marketing Association Summit, he did not disappoint.

Content marketing can often seem like a never ending sea of songs, and only the best tunes emerge as a hit. To separate the harmony from the noise, companies need to start with a content strategy that begins at the top of the funnel. With high-level and in-demand concepts, marketers can attract customers in droves, like fans to GnR show. Attracting attention and creating demand at the top of the funnel will keep your content tour rich with new fans. But how?

Nicolette Beard

Online Marketing News: Facebook Email is Dead, G+ Analytics Live, Best Brand Vines, Pizza Tweets

Nicolette Beard on Feb 28th, 2014     Online Marketing, Online Marketing News

B2B Content Marketing Success on the Rise for Small Businesses – Content Marketing Institute’s newest B2B content marketing research report confirms that small businesses are doing many things well when it comes to content marketing. Download the report here.

Gmail Adding Prominent ‘Unsubscribe’ Option to Marketing Emails – Starting last week, a new, clearly marked “unsubscribe” link will appear at the top of the header field in marketers’ emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options. Email recipients do not need to take action for the links to appear. PC World

Nicolette Beard

Online Marketing News: WhatsApp Facebook? Bots Overtake the Net, Social Wins for SMBs, Twitter Facelift

Nicolette Beard on Feb 21st, 2014     Online Marketing, Online Marketing News

Location-Based Marketing Infographic

How Location-Based Marketing Delivers Ads to In-Store Shoppers [Infographic] – Micro-location and proximity targeting are happening in brick and mortar stores right now. This infographic explains some of the location-based marketing systems out there and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads. Marketing Land

LinkedIn Unlocks Influencer Program – LinkedIn has expanded their influencer blogging program from 500 to 25,000 this week. The blogging function will extend to more members in the future. Enabling LinkedIn members to blog will give LinkedIn substantially more content and engagement opportunities to drive pageviews and website visits. It should also provide more value for members. LinkedIn Blog (client)

Nicolette Beard

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

Nicolette Beard on Feb 14th, 2014     Online Marketing, Online Marketing News

Pinterest Infographic

30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, Omnicore has made a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools. See why here. Sociable Blog

10 Ingenious Hacks That Helped Facebook Take Over the Internet – Behind the scenes, inside the massive data centers that power this worldwide social network, you’ll find all sorts of other technologies that have changed our world in very different ways. Learn about Zuckerberg’s “Hacker Way” on an epic scale. Wired

The 2014 Google Tracker – This post is a collection of all the hints, announcements, and acquisitions  from Google lately, such as plans for Android, gaming, smart homes, healthcare, robots, and much, much more along with some speculation. Arstechnica

Nicolette Beard

Online Marketing News: Facebook Paper, Super Social Bowl, Vine Rising, Olympic Tweeple

Nicolette Beard on Feb 7th, 2014     Online Marketing, Online Marketing News


9 Principles for Influencer Marketing – Based on the influencer marketing programs their customers have built, this reputation management firm analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them. Traackr

Squandered Bowl? Or Branding First? With precious few interactive call outs and even fewer mobile calls to action in this year’s Super Bowl advertising and programming, many mobile agency executives were left wondering this morning if brands missed a great opportunity to truly engage customers at this year’s big game. MediaPost

Eliza Steely

What Google Hummingbird Really Means and What Marketers Can Do About It

Eliza Steely on Feb 5th, 2014     Google, Online Marketing, Other Events, Search Engines, SEO

Google Hummingbird

Note from Lee: You know the phrase, kill two birds with one stone? That’s what we’re doing with this post format and the topic of Hummingbird.  Our team at TopRank is known for liveblogging conferences, but this co-created blog format is something new. At the same time, we’re covering a topic (Google Hummingbird) and search + social media that I think warrants some clarity and practical advice. In this post, you’ll see insights our team members took from the SMBMSP event followed by “TopRank Tips” from Eliza and myself.

In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting.

Nicolette Beard

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

Nicolette Beard on Jan 31st, 2014     Online Marketing, Online Marketing News

How do colors affect purchases

How Do Colors Affect Purchases? –  For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy, a great deal is decided by visual cues like color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.  KISSmetrics

Pinterest Gives the Gift of GIFs, Recipe Search – Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and functionality for GIF images. ClickZ

Nicolette Beard

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

Nicolette Beard on Jan 24th, 2014     Online Marketing, Online Marketing News

LinkedIn Marketing Soluitions eBook

The Sophisticated Marketer’s Guide to LinkedIn – Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives. This guide is as comprehensive as it gets. Download it here. You can also register for a webinar to be held February 19, 2014. [TopRank client]

Nicolette Beard

Online Marketing News: Facebook Trending, Got Jelly?, Twitter Targeting, Mobile Explodes (Again)

Nicolette Beard on Jan 17th, 2014     Online Marketing, Online Marketing News

Definitive Guide to Lead GenerationDefinitive Guide to Lead Generation – Lead generation is essential for today’s marketers as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Lead generation helps build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue and you can learn all about it in this new 160 page eBook from Marketo

Facebook Will Now Tell You What’s Most Popular on Facebook – Facebook will now surface trending topics alongside the News Feed, using a new product the company simply calls “trending”. Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform. Facebook will determine which topics are trending with an algorithm intended to recognize “a sharp increase in popularity,” not necessarily a large volume of posts or articles about a particular subject, according to a spokesperson. Mashable

Nicolette Beard

Online Marketing News: Google+ Gmail Free for All, State of Marketing 2014, See CES, In App Ads Explode, #NMX Wrap Up

Nicolette Beard on Jan 10th, 2014     Online Marketing, Online Marketing News

State of Digital Marketing 2014

What can a survey of over 2,500 global marketers tell you about the future of digital marketing? Turns out a lot.

Here are summary stats from the ExactTarget Marketing Cloud report just released yesterday:

Top three digital marketing priorities for 2014 are:
· Driving increased conversion rates (47%)
· Increasing and improving brand awareness (46%)
· Collecting, measuring, and using behavior (29%)

Top three metrics used to track success:
· Conversion Rates (67%)
· Engagement Rates (opens, clicks) (64%)
· Return on Investment (61%)

Insights on Digital Marketing spend:
· 98% of marketers plan to increase or maintain their spend for 2014
· Four key areas where marketers plan to increase spending in 2014:
· Data & analytics (61% plan to increase)
· Marketing automation (60% plan to increase)
· Email marketing (58% plan to increase)
· Social media marketing (57% plan to increase

Eliza Steely

#NMX 2014 Wrap Up: Top Tips, How To’s and Lessons Learned

Eliza Steely on Jan 9th, 2014     BlogWorld NMX, Marketing PR Conferences, Online Marketing

NMX 2014 Wrap UpFlying is one of the most beautiful things in the world to me.

There’s just something so breathtaking about getting to see cities from above—their lights twinkling brighter than any nightlight—and being surrounded by clouds that look so fluffy cotton candy would be jealous.

Last weekend I got to experience it all while flying to Las Vegas for NMX with my coworkers Ben Brausen and Nick Ehrenberg. Needless to say none of us were sad to watch the cold fall away and land in a balmy 50 degrees.

After being teased by our taxi driver about our short sleeves and catching a few glimpses of The Strip, we arrived at the Rio All Suites Hotel & Casino to learn all we could about new media, blogging, and how people achieve success in both arenas.

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