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KatieBresnahan

Online Discovery Tips That Will Get Your Content Promoted – Tips from Sarah Skerik of PR Newswire

KatieBresnahan on Sep 12th, 2013     Content Marketing, Marketing PR Conferences, Online Marketing, Press Release Optimization

Sarah Skerik Content Marketing WorldDid you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets.  Among all this user-content that’s created every second, you have a LOT of competition for your buyer’s attention.

Sarah Skerik, Vice President of Content Marketing at PR Newswire, shared lots of tips in her breakout session presentation at Content Marketing World around creating press releases or creative content and how you can get them promoted so your target audience will see it.

“If you publish it, will they convert even see the dang thing?”

Build Discovery into Content Strategy:

  1. The most emailed & most shared stories get the most action – make a point to mine content that gets high engagement elsewhere.
Miranda Miller

Brands Gone Wild: Social Media Marketing Fails & Lessons Learned

Miranda Miller on Apr 25th, 2013     Online Marketing, Online PR, Rant, Social Media

Social media campaigns gone wrong.So you want your campaign to go viral…

Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies place popularity above purpose.

Some companies can afford more risk and racier campaigns than others, yet risk in business must always be mitigated and justifiable based on the potential rewards. You might disagree with my opinion on the campaigns featured in this post, but I believe the risks should have been evident from the start and far outweighed the potential payoff.

These examples may cause you to shake your head, or enjoy a good belly laugh, but each is a fantastic learning opportunity for social media marketers.

Miranda Miller

Online PR for Brands: How to Make Company News, Real News

Miranda Miller on Apr 10th, 2013     Blogging, Online Marketing, Online PR

Online PRMost companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder that companies trip over themselves to come up with a regular stream of PR related content.

Unfortunately, lower barriers to entry for publishing and distributing information have resulted in a plethora of non-news littering the web.

Is there any harm in “putting it all out there,” as in writing and distributing a press release for every event, newsworthy or not? I’d argue that yes, there is potential harm. As an industry journalist, I’ve personally become annoyed with companies or PR people sending me twice-weekly emails about everything under the sun. Whether someone has moved up internally or a company is seeking another round of funding, isn’t exactly compelling news.

Miranda Miller

Digital PR Pitching Etiquette: 3 Critical Rules for Online Public Relations Outreach

Miranda Miller on Feb 6th, 2013     Online Marketing, Online PR

Online PR rules for more effective link building, guest blog pitching and moreOver the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving them as a search and social industry journalist. In the course of performing outreach for clients and receiving hundreds of pitches from other PR professionals and in-house marketers, a few important rules became crystal clear.

Companies use online PR in a number of different ways, depending on the desired outcome. You might pitch mainstream media to offer a company executive up as an expert source on a breaking news story, in order to build your company’s credibility. Where the goal is to earn links back to your website, you may offer guest posts or interviews to industry bloggers or digital magazines. Your focus might be increased exposure in your target market, in order to increase sales of a certain product or service.

Miranda Miller

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter?

Miranda Miller on Feb 1st, 2013     Online Marketing, Online Marketing News

 Trends Emerge in 2013 Community Manager Report - Business 2 Community

Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits

Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013.

Miranda Miller

O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

Miranda Miller on Dec 19th, 2012     Online Marketing

Attract Engage Convert Brand FansWouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call?

A handful of brands have been able to count on their most loyal fans to act as brand advocates for years. Remember the die-hard Coke vs. Pepsi fan wars in the 80s and 90s? There was no convincing a fan of one he should try the other; he would shout his preference from the rooftop to whomever would listen.

Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Your most loyal fans are now exponentially louder, more influential, and able to spread the word about your brand just as quickly as they can thumb-type a status update or tweet.

Lee Odden

Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand

Lee Odden on Feb 1st, 2012     Online Marketing, Online PR
Push Pull Blogger Relations

Is Your Blogger Relations Using Push & Pull PR Tactics?

Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO.

This is a topic close to home because after 8 years of blogging here at Online Marketing Blog attracting hundreds of thousands of visitors, nearly 50k RSS subscribers, 13k blog Facebook Fans and 16k blog Twitter followers, I’ve had the opportunity to be pitched, schmoozed and numerous other tactics to get me to talk about companies that want exposure. After all that, I can say I think I’ve found the magic formula that will almost guarantee bloggers will talk about a particular brand.

Ashley Zeckman

5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings

Ashley Zeckman on Nov 22nd, 2011     Content Marketing, Online Marketing, Press Release Optimization, Public Relations, Search Marketing

Press Release SEO has been one of the most popular topics to attract Google search traffic here on Online Marketing Blog.  We’ve seen the ups and downs in the Public Relations industry over the years and have helped inform many Public Relations professionals on the finer arts of SEO by speaking at events like PRSA, providing training for PR agencies and corporate communications departments and writing about the topic here.

After seeing the nice write up by Adam Sherk on Ragan on how to write press releases Google will love, I decided to curate a list of our own Press Release Optimization tips and share them with you. Plus Lee’s added a few more at the end of this post.

TopRank Online Marketing

SESNY: 5 Tips To Optimize Press Releases For Search

TopRank Online Marketing on Mar 24th, 2010     Online Marketing, Online PR, Press Release Optimization, Search Engine Strategies, SEO

TopRank Online Marketing has been working with PRWeb providing SEO consulting services starting in 2008. PRWeb was founded in 1997 to help small businesses and communications professionals leverage the web to share their news directly with the public. As part of this process PRWeb lead the way for the “direct-to-consumer” press release, enabling companies to communicate their news directly to customers, prospects, analysts and the media.

During the past decade, PRWeb has reshaped the traditional press release and changed how companies large and small distribute news. Innovations of PRWeb over the years include:

  • Search engine optimization (SEO) for press releases to increase the visibility of news in search engines like Google and Yahoo!
  • Social bookmarking tools like trackbacks and bookmark links to take advantage of the explosion in social networking
TopRank Online Marketing

Subscribers Are Vital For An Online Marketing Growth Strategy

TopRank Online Marketing on Jul 13th, 2009     Online Marketing, Social Media

growth1If you’re interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it’s important to develop an active base of subscribers and fans.

Subscribers and fans i.e. “a community” are a key ingredient of popular web sites. They are integral to increasing the reach of your communications steadily month after month. If you don’t have a passionate, interested group of people subscribed to your site now, put a plan in place to acquire them. Building an active community is a pillar of successful social media marketing.

Some of the top reasons subscribers and fans are a vital element of an online marketing growth strategy include:

The ~11% of web users who know to use RSS include the users savvy enough to be web publishers

Lee Odden

Making News Content Search & Social Media Friendly

Lee Odden on May 12th, 2009     Online Marketing, Online PR, SEO, SEO Tips, Social Media

SEO & Social Media for Public RelationsChanges in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies.  Searchers increasingly expect to interact with what they find via search. 

The opportunity for Public Relations is to understand that leveraging social media as a distribution channel to attract buzz and earn links is as important as keyword optimization of social media content to improve visibility on standard search engines.  Simply put: SEO and Social Media go together like peas and carrots.

The nature of the social web encourages participation: sharing, voting, commenting and linking. Popular social content gets exposure, traffic and can result in a substantial number of relevant inbound links.  Keyword relevancy plus aboundant inbound links to content equals improved search engine visibility. Whatever keywords that are used to describe optimized news content that becomes popular within social channels like news, bookmarking and media sharing are what that content will tend to rank highly on in standard search engines.

Lee Odden

Do’s and Don’ts of On-Page SEO for Public Relations

Lee Odden on May 6th, 2009     Online Marketing, Public Relations, SEO, SEO Tips

Search Engine Optimization for PRThis is post #5 in a series of 10 on the intersection of PR and SEO.  We’ll discuss a few best practices content SEO tactics as well as a few things to avoid.

While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few  fundamental concepts worth starting with, including the notion of quantity, quality and time as appropriate to content and links.  For the most part, the more web pages, digital assets and inbound links, the better the search visibility.  Each link is a conduit and each page is a potential entry point into the web site.

As a general guideline, the same is true with quality. The higher quality content and link sources, the more competitive advantage for better search results. 

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