Did you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets. Among all this user-content that’s created every second, you have a LOT of competition for your buyer’s attention.
Sarah Skerik, Vice President of Content Marketing at PR Newswire, shared lots of tips in her breakout session presentation at Content Marketing World around creating press releases or creative content and how you can get them promoted so your target audience will see it.
“If you publish it, will they
convert even see the dang thing?”
Build Discovery into Content Strategy:
- The most emailed & most shared stories get the most action – make a point to mine content that gets high engagement elsewhere.