The final interview in our series on B2B Marketing Innovation comes from Paul Gillin, a veteran journalist, author and strategist. He’s the author of several books on new media including, Social Marketing to the Business Customer, with Eric Schwartzman. Paul is giving a sold out workshop and an interactive presentation on influence.
In this interview, Paul shares the truth about the role influence plays in B2B Marketing, the importance of community building, common mistakes with marketing planning, deciding on the right tactical mix and his favorite B2B Marketing tools.
Please tell us a little about you and the kind of b2b marketing work you’re most excited about. Solve any tough ones lately?